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70RDA225D00000003-70RDA225FR0000013

Delivery Order

Overview

Government Description
NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER TWO FOR STRONGER BORDERS, STRONGER AMERICA INTERNATIONAL CAMPAIGN ADVERTISING AND MEDIA SUPPORT - EXCLUSION: SECTION 2(D) AND SECTION 4(A)
Awardee
People Who Think
Awarding Agency
DHS Office of the Chief Procurement Officer (OCPO) [DHS]
Funding Agency
Immediate Office of the Secretary (IOS) [DHS]
NAICS
541613 - Marketing Consulting Services
PSC
R701 - Support- Management: Advertising
Place of Performance
Mandeville, LA 70471 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition After Exclusion Of Sources
Related Opportunity (Parent Award)
70RDA225R00000015
Analysis Notes
Amendment Since initial award the Potential End Date has been extended from 05/21/25 to 06/11/25 and the Potential Award value has increased 20% from $11,548,000 to $13,857,600.
People Who Think was awarded Delivery Order 70RDA225FR0000013 (70RDA2-25-F-R0000013) worth up to $13,857,600 by the Immediate Office of the Secretary in March 2025. The contract was awarded full & open with NAICS 541613 and PSC R701 via subject to multiple award fair opportunity acquisition procedures with 2 bids received.

Status
(Complete)

Last Modified 7/14/25
Period of Performance
3/12/25
Start Date
6/11/25
Current End Date
6/11/25
Potential End Date
100% Complete

Obligations
$13.9M
Total Obligated
$13.9M
Current Award
$13.9M
Potential Award
100% Funded

Award Hierarchy

Indefinite Delivery Contract

70RDA225D00000003

Delivery Order

70RDA225D00000003-70RDA225FR0000013

Subcontracts

0

Activity Timeline

Interactive chart of timeline of amendments to 70RDA225D00000003-70RDA225FR0000013

Transaction History

Modifications to 70RDA225D00000003-70RDA225FR0000013

People

Suggested agency contacts for 70RDA225D00000003-70RDA225FR0000013

Competition

Number of Bidders
2
Solicitation Procedures
Subject To Multiple Award Fair Opportunity
Other Than Full and Open Competition
Urgency
Evaluated Preference
None
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No

Other Categorizations

Subcontracting Plan
Plan Not Required
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Awardee UEI
Z4UXD1X1HL99
Awardee CAGE
808L8
Agency Detail
Awarding Office
70RDA2 DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II
Funding Office
70KSC8
Created By
matthew.wetzel7001
Last Modified By
matthew.wetzel7001
Approved By
matthew.wetzel7001

Legislative

Legislative Mandates
None Applicable
Performance District
LA-01
Senators
Bill Cassidy
John Kennedy
Representative
Steve Scalise
Modified: 7/14/25