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70RDA225D00000003-70CMSW25FR0000081

Delivery Order

Overview

Government Description
THIS AWARD PROCURES MEDIA CONTENT CREATION SUPPORT SERVICES FOR IMMIGRATION AND CUSTOMS ENFORCEMENT RECRUITMENT CAMPAIGN IN SUPPORT OF THE OFFICE OF PUBLIC AFFAIRS.
Awardee
People Who Think
Awarding / Funding Agency
Immigration and Customs Enforcement (ICE) [DHS]
NAICS
541613 - Marketing Consulting Services
PSC
R701 - Support- Management: Advertising
Place of Performance
Mandeville, LA 70471 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition After Exclusion Of Sources
Related Opportunity (Parent Award)
70RDA225R00000015
Analysis Notes
Future Set Aside Approximately 96% of recent NAICS 541613 contracts awarded by ICE are set aside even though this Delivery Order was not, indicating a potential higher likelihood that future purchases may be set aside for a small business
People Who Think was awarded Delivery Order 70CMSW25FR0000081 (70CMSW-25-F-R0000081) worth up to $24,974,000 by Immigration and Customs Enforcement in August 2025. The contract has a duration of 5 months and was awarded full & open with NAICS 541613 and PSC R701 via subject to multiple award fair opportunity acquisition procedures with 1 bid received.

Status
(Open)

Last Modified 8/18/25
Period of Performance
8/15/25
Start Date
1/1/26
Current End Date
1/1/26
Potential End Date
5.0% Complete

Obligations
$25.0M
Total Obligated
$25.0M
Current Award
$25.0M
Potential Award
100% Funded

Award Hierarchy

Indefinite Delivery Contract

70RDA225D00000003

Delivery Order

70RDA225D00000003-70CMSW25FR0000081

Subcontracts

0

Activity Timeline

Interactive chart of timeline of amendments to 70RDA225D00000003-70CMSW25FR0000081

People

Suggested agency contacts for 70RDA225D00000003-70CMSW25FR0000081

Competition

Number of Bidders
1
Solicitation Procedures
Subject To Multiple Award Fair Opportunity
Other Than Full and Open Competition
Urgency
Evaluated Preference
None
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No

Other Categorizations

Subcontracting Plan
Plan Not Required
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Awardee UEI
Z4UXD1X1HL99
Awardee CAGE
808L8
Agency Detail
Awarding Office
70CMSW MISSION SUPPORT WASHINGTON
Funding Office
70C0PA
Created By
asaleh7012
Last Modified By
asaleh7012
Approved By
asaleh7012

Legislative

Legislative Mandates
None Applicable
Performance District
LA-01
Senators
Bill Cassidy
John Kennedy
Representative
Steve Scalise
Modified: 8/18/25