USAF - AETC Marketing Website Management - MRAS

The Air Education and Training Command (AETC), a crucial component of the United States Air Force (USAF), is seeking comprehensive website management and search engine optimization (SEO) services to bolster its recruiting efforts. This initiative, supported by the General Services Administration (GSA), aims to enhance digital platforms that connect with potential recruits for Active Duty, Air National Guard, Reserves, and Space Force. The overarching goal is to ensure these platforms are secure, accessible, and high-performing while adhering to Department of Defense (DoD) cybersecurity standards. The contractor will be responsible for leveraging modern technologies like artificial intelligence (AI) to deliver scalable and innovative solutions that improve recruitment outcomes.

The scope of work involves managing multiple recruiting websites that require robust technical support, content management, analytics, and optimization. These digital platforms are pivotal in reaching diverse audiences effectively. The contractor will provide centralized management while incorporating industry-leading practices such as AI-driven personalization and mobile-first design. This approach aims to maintain and enhance website engagement, lead generation, and overall user experience.

Furthermore, the contractor is expected to ensure a minimum uptime of 99% through proactive monitoring and rapid response strategies for outages. They must also optimize website performance for fast load times using a mobile-first design approach while exploring progressive web app capabilities. Compliance with DoD cybersecurity standards is essential; hence the implementation of multi-factor authentication, encryption methods, AI-driven threat detection systems, and support for the Authority to Operate (ATO) certification process are required.

In addition to technical excellence in hosting environments, the contractor will adopt a headless CMS architecture for flexible content delivery aligned with recruiting goals. Ensuring accessibility standards are met alongside providing a user-friendly experience is vital. By utilizing analytics tools combined with user feedback and AI insights, the contractor will optimize website performance continuously. They will also employ SEO strategies to boost organic traffic while maintaining an accurate recruiter locator tool as part of developing a Website Creative Strategy focused on design enhancements.