South Dakota National Guard Non-Commercial Sustaining Announcements   3

17March2023 Amendment 0001 - Answers to questions and Extension until 22March23 12PM. Please Acknowledge the Amendment

The South Dakota National Guard has a requirement for Non-Commercial Sustaining Announcements (NCSA). This will give the South Dakota National Guard the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.

The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time.

The Solicitation is a Total Small Business Set-aside resulting in a Firm Fixed Price award.

All offerors must have an ACTIVE SAM registration by closing of solicitation.

Questions may be submitted to douglas.w.harding.civ@army.mil by 12:00pm on 13 March 2023.