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South Dakota National Guard Non-Commercial Sustaining Announcements   3

ID: W912MM-23-Q-0010 • Type: Solicitation • Match:  90%
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Description

Posted: March 17, 2023, 4:45 p.m. EDT

17March2023 Amendment 0001 - Answers to questions and Extension until 22March23 12PM. Please Acknowledge the Amendment

The South Dakota National Guard has a requirement for Non-Commercial Sustaining Announcements (NCSA). This will give the South Dakota National Guard the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.

The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time.

The Solicitation is a Total Small Business Set-aside resulting in a Firm Fixed Price award.

All offerors must have an ACTIVE SAM registration by closing of solicitation.

Questions may be submitted to douglas.w.harding.civ@army.mil by 12:00pm on 13 March 2023.

Posted: March 2, 2023, 6:00 p.m. EST
Background
The South Dakota Army National Guard requires Non-Commercial Sustaining Announcements (NCSA) and Public Service Advertising (PSA) media services to advertise at the state and local level. Established by the Army National Guard in 1995 and expanded nationally, the NCSA/PSA programs enable government agencies to deliver public interest messaging affordably. The SDARNG aims to reach target demographics of 17-24 and 25-35 year-olds to enhance recruitment leads and improve public perception of the Guard.

Work Details
The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control to:
duplicate existing PSA and NCSA radio and television spots;
design creative packaging and distribute materials to each State Broadcasters Association (SBA);
negotiate and establish subcontracts with SBAs outlining airing expectations;
comply with the SDARNG Style Guide and Section 508 accessibility standards;
draft and submit a Monthly Status Report covering activities by state, tasks accomplished, deliverables, issues, DMA breakdowns, digital media placements, and program recommendations;
use only National Guard trademarked logos and manage imagery via a government-provided library, uploading approved content monthly;
utilize the National Guard ROI Tracking Tool for online banner media placement to create, track, and report campaign performance;
ensure "NATIONALGUARD.com" or "1-800-GO-GUARD" appear on all placements;
and produce six creative pieces per year for TV and radio.

Period of Performance
Base period: 1 April 2023 to 31 March 2024, with four 12-month option periods from 1 April 2024 to 31 March 2025, 1 April 2025 to 31 March 2026, 1 April 2026 to 31 March 2027, and 1 April 2027 to 31 March 2028.

Place of Performance
State of South Dakota via State Broadcasters Associations in various local markets; administrative and coordination activities in Rapid City, South Dakota.

Bidder Requirements
Total Small Business Set-Aside (SBA).

Overview

Agency
South Dakota National Guard [DoD - USA - ARNG]
Response Deadline
March 22, 2023, 2:00 p.m. EDT (original: March 20, 2023, 2:00 p.m. EDT) Past Due
Posted
March 2, 2023, 6:00 p.m. EST (updated: March 17, 2023, 4:45 p.m. EDT)
Set Aside
Small Business (SBA)
NAICS
541810 - Advertising Agencies
PSC
R701 - Support- Management: Advertising
Place of Performance
Rapid City, SD 57701 United States
Source
Open
Current SBA Size Standard
$25.5 Million
Pricing
Fixed Price
Est. Level of Competition
Average
Signs of Shaping
93% of obligations for similar contracts within the Department of the Army were awarded full & open.
On 3/2/23 South Dakota National Guard issued Solicitation W912MM-23-Q-0010 for South Dakota National Guard Non-Commercial Sustaining Announcements due 3/22/23. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541810 (SBA Size Standard $25.5 Million) and PSC R701.
Primary Contact
Name
Douglas W. Harding   Profile
Email
douglas.w.harding.civ@army.mil
Phone
(605) 737-6923
Fax
None

Secondary Contact

Name
Monty Eisenbraun   Profile
Email
monty.c.eisenbraun.mil@army.mil
Phone
(605) 737-6738
Fax
6057376752

Documents

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > NGB > W7N0 USPFO ACTIVITY SD ARNG
FPDS Organization Code
2100-W912MM
Source Organization Code
500043374
Last Updated
April 6, 2023
Last Updated By
monty.c.eisenbraun.mil@army.mil
Archive Date
April 6, 2023