Social Media Services for U.S. Embassy Caracas

Background
The U.S. Embassy in Caracas, through the Public Diplomacy Section (PDS) of the Venezuela Affairs Unit (VAU), requires comprehensive social media management services for its Spanish-language platforms, including X, META, and WhatsApp.

The mission of the VAU is to accurately amplify U.S. foreign policy messages in Spanish. This contract aims to enhance the visibility and effectiveness of U.S. Government messaging through engaging and dynamic content.

Work Details
The contractor shall provide the following services:
1. Social Media Strategy Support: Propose and execute social media action plans to reflect U.S. Government policies on digital platforms, including developing video and visual content.

2. Content Creation: Create, edit, and update original promotional, policy, news, and event-related content for social media platforms in consultation with VAU.

3. Social Media Activity Summaries: Monitor U.S. Government Spanish social media platforms to identify themes and trends, summarizing findings in English for weekly reports.

4. Daily Operations: Services are required daily, including evenings, holidays, weekends, and outside regular business hours as directed by VAU/PDS.

5. Content Requirements: Deliverables include 200 imagery products, 100 original short videos (10-30 seconds), and 50 subtitled videos into Spanish over each performance period.

Place of Performance
Services will be performed remotely; work is not to be conducted at U.S. Embassy owned or leased properties.