Seeking Radio/Digital Advertising Services

Background
The Ralph H. Johnson VA Medical Center (RHJ VAMC) is seeking a Contractor to provide radio and digital advertising services aimed at reaching the target demographic of ages 24-60 in the greater Charleston, South Carolina area.

The goal of this contract is to enhance the visibility and outreach of the RHJ VAMC through effective advertising strategies.

Work Details
The Contractor will provide radio station advertising and digital placement capabilities that meet or exceed industry standards. Key tasks include:
- Project planning and advertising campaign planning for both radio and digital platforms.
- High-definition production quality for all advertisements.
- Implementation of digital advertising campaigns utilizing technologies such as site retargeting, geo-fencing, search retargeting, keyword contextual targeting, and conversion zones.
- Ability to push ads to mobile devices of designated audiences.
- Provision of a dedicated account representative and technical support.
- Delivery of digital copies of content produced for review/revision by RHJ VAMC.
- Maintenance of currency with improved formats per industry standards to ensure high-quality imagery and graphics in all projects.

Period of Performance
The geographic location(s) the contract will be performed (if provided).

Place of Performance
Greater Charleston, South Carolina.

Bidder Requirements
Contractors must demonstrate the ability to provide all required services, including access to owned radio advertising space and the capability to execute advertising campaigns that meet or exceed specified goals.

Additionally, contractors must provide qualified personnel, materials, equipment, and supplies necessary for high-quality digital advertising campaigns. A full-time dedicated sales/account representative and technical support are mandatory.

Incumbent Analysis (see Incumbents section for more detail)
The opportunity appears to have a confirmed incumbent based on contract 36C24722P0185, awarded to Saga South Communications for $479,587 with a period of performance from 12/01/21 to 11/30/26. The prior award is described as “RADIO DIGITAL ADVERTISEMENT,” which aligns closely with the current requirement for radio station advertising and digital placement capabilities, including campaign planning and digital targeting/retargeting functions. This suggests the current effort may be a continuation or follow-on of the same radio/digital advertising services supporting RHJ VAMC outreach.