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RFI - Customer Experience (CX) Revolution through Advanced Automation and Data-Driven Insights

ID: 612572392 • Type: Special Notice
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Description

Customer Experience (CX) Revolution through Advanced Automation and Data-Driven Insights. This represents a strategic investment in transforming DISA's approach to Customer Experience, enabling the agency to proactively address user needs, improve service delivery, and enhance the overall quality of its services.

Background
The Defense Information Systems Agency (DISA) is seeking to transform its approach to Customer Experience (CX) through advanced automation and data-driven insights. This initiative aims to proactively address user needs, improve service delivery, and enhance the overall quality of services provided by DISA.

The Office of Experience (OE) within DISA has been designated as the CX Office, with the OE Director serving as the Chief Experience Officer (CXO). The goal is to revolutionize DISA's CX by anticipating customer needs and minimizing disruptions.

Work Details
The procurement effort focuses on acquiring and implementing technologies and services that enable DISA to:
- Proactively Monitor and Analyze Customer Experience: Establish a unified system for real-time analysis of negative service trends impacting customer experience using tools for CX scoring, sentiment analysis via AI/ML, and comprehensive data integration.
- Automate and Orchestrate Workflows: Integrate technologies like Robotic Process Automation (RPA), AI/ML, and workflow automation to streamline workflows across systems.
- Enhance Data Accessibility and Sharing: Implement data sharing mandates for CX-relevant data among Program Executive Offices (PEOs) and Operational Service Managers (OSMs).
- Optimize IT Service Management (ITSM) and IT Operations Management (ITOM): Use Capability Maturity Model Integration (CMMI) for continuous improvement in ITSM and ITOM platforms.
- Conduct End-to-End CX Management: Enable continuous measurement and optimization of CX through various monitoring techniques.
- Procure, Calibrate, Deliver, and Manage Relevant CX Technology: Acquire tools for synthetic testing that simulates user interactions.
- Proactive Communication: Foster connections through proactive ITSM communication focused on enhancing customer experience.
- Set CX Goals: Create a positive experience across all touchpoints with the DISA brand.

Overview

Response Deadline
July 31, 2025, 12:00 p.m. EDT (original: July 21, 2025, 12:00 p.m. EDT) Past Due
Posted
June 18, 2025, 10:00 a.m. EDT (updated: July 21, 2025, 11:34 a.m. EDT)
Set Aside
None
NAICS
None
PSC
None
Place of Performance
Fort George G Meade, MD 20755 United States
Source
SAM
On 6/18/25 Defense Information Systems Agency issued Special Notice 612572392 for RFI - Customer Experience (CX) Revolution through Advanced Automation and Data-Driven Insights due 7/31/25.
Primary Contact
Name
Andrew Crist   Profile
Phone
(667) 891-9977

Secondary Contact

Name
Benjamin Cummings   Profile
Phone
(667) 890-1558

Documents

Posted documents for Special Notice 612572392

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEFENSE INFORMATION SYSTEMS AGENCY (DISA) > DEFENSE INFORMATION SYSTEMS AGENCY
FPDS Organization Code
97AK-HC1047
Source Organization Code
100077022
Last Updated
July 21, 2025
Last Updated By
benjamin.cummings6.civ@mail.mil
Archive Date
Aug. 15, 2025