Solicitation for communication support and paid media for suicide prevention efforts (VA-23-00035099)   3

Background
The Department of Veterans Affairs (VA) is committed to providing timely access to high-quality, recovery-oriented mental health care and suicide prevention interventions and services through its Office of Mental Health Services and Suicide Prevention (OMHSP). The VA is dedicated to significantly reducing or eliminating Veteran suicide and ensuring every Veteran who needs assistance with a mental health challenge or suicide crisis is aware of and educated about VA’s programs and resources.

Work Details
The goal of the contract is to develop and implement a variety of communication products and tools, proactive strategies, and effective distribution processes related to suicide prevention. This includes developing specific outreach methods for dissemination of effective suicide prevention messaging with various stakeholders, coordinating national events/conferences, procuring booth, collateral, and promotional outreach materials, providing strategic order fulfillment, distribution, tracking, and storage of materials, updating VA SPP toolkit, creating VA SPP Data/Annual Reports, updating communications implementation plan and suicide prevention strategic communication plan, developing social media plan and content for outreach efforts, monitoring social media channels for crisis-related engagement, developing a Transition Plan (TP) for implementation 30 calendar days before the end of the period of performance.

Period of Performance
The period of performance will be for a base 12-month period and four 12-month option periods.

Place of Performance
Tasks under this PWS shall primarily be performed through the VA Virtual environment or in VA facilities located in the Washington, DC area and across the nation. Locations will be further specified as the project progresses. The contractor is not required to reside in the DC area but must be able to travel on short notice.