Marketing Services for BLM Wild Horse & Burro Program   2

Background
The Bureau of Land Management (BLM) is conducting a market survey to determine the interest and capability of vendors for a possible upcoming project. The BLM will use a marketing contractor to build on the existing brand and implement elements of its marketing strategy under a Blanket Purchase Agreement (BPA) contract with firm-fixed price quarterly Task Order requirements. The selected contractor will create integrated marketing plans with strategies for traditional, digital and social media platforms and emerging technologies, and innovative approaches for implementation and measurement to provide brand recognition and awareness of wild horses and burros that encourages the adoption and/or purchase of wild horses and burros, as well as provide education on the wild horses and burros and their habitat on public lands.

Work Details
The requirements include: Kick-off Planning Meeting, Final Marketing Plan, Creative Development and Internal Style Guide, Program Marketing Materials (design), Brochures, Activity Booklet, Fact Sheets, Posters, Informational Videos, Event Marketing Materials, Editable Flyers, Banners, Directional Signage, Digital/Social Media Advertising Campaigns and Placements, Print Advertisement and Resizing, Radio/TV spots (excludes ad placement), Photography and Videography Formatting and Archival System, Emerging Technologies, Progress Reports.

Period of Performance
A base year and 4 option years are anticipated.