Fire Prevention Campaign   2

Background
The Bureau of Land Management (BLM) Nevada is issuing a solicitation for a Fire Prevention Campaign aimed at reducing human-caused wildfires in the state. The campaign's objective is to raise public awareness about wildfire prevention and educate the community on responsible recreation practices.
With wildfire season extending beyond summer months, the BLM seeks to engage the public through various media platforms to effectively communicate fire prevention messages.

Work Details
The contractor will execute a comprehensive advertising campaign that includes:
1. Displaying 15-second fire prevention PSA videos on gas pump TVs across at least 80 gas stations in Nevada, targeting outdoor enthusiasts with a minimum of 2 million impressions from May to September 2025.
2. Showcasing 1-3 minute videos on Jumbotrons at rodeo events, along with banners promoting fire prevention, and utilizing social media messaging pre-event.
3. Purchasing advertising on streaming TV platforms with two 15-second PSAs, ensuring a minimum of 2 million impressions, primarily during peak viewing hours.
4. Running two 30-second audio PSAs on streaming radio/podcast platforms, targeting vehicle owners and outdoor enthusiasts with at least 2.5 million impressions.
5. Utilizing social media/web platforms like YouTube and Google for additional video PSAs, aiming for a total of 5 million impressions.

Period of Performance
The contract will be performed from April 15, 2025, to October 15, 2025, with advertising activities specifically scheduled between May 1 and October 15, 2025.

Place of Performance
The advertising campaign will be executed across various locations in Nevada including Carson City, Reno, Las Vegas, Ely, Winnemucca, Battle Mountain, Mesquite, Moapa, Elko, Northern Eureka and Northern Lander Counties.