Public Opinion Research Services   2

Background
The United States Embassy in Mexico seeks a public opinion research company to implement a public opinion program. The goal is to conduct quantitative (polling) and qualitative (focus groups, interviews) studies that monitor and track public sentiment trends in Mexico on issues relevant to the U.S. government.
This initiative is crucial for the Public Affairs Section at the Embassy located in Mexico City.

Work Details
The Contractor shall provide Public Opinion Research services, including: conducting quantitative studies to track public sentiment trends regarding U.S.-Mexico relations, security cooperation, migration perceptions, and trade; performing qualitative studies to explore these perceptions in depth; ensuring all research adheres to industry standards; delivering comprehensive reports with statistical analysis and demographic breakdowns; utilizing random sampling methods for surveys; and maintaining data integrity while safeguarding against leaks.
Specific deliverables include nationwide surveys with a sample size of 2,400 Mexicans over 18 years old, state-level surveys with 800 participants, local and non-local focus groups, and in-depth interviews as directed by the Embassy.

Period of Performance
The contract will be performed over one base year with four option years, each lasting 12 months.

Place of Performance
The services will be performed primarily in Mexico City and potentially other locations within Mexico as required.