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NEARNG Targeted Advertising with AI Capabilities

ID: W9124326QA003 • Type: Synopsis Solicitation • Match:  90%
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Description

1. This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12. This announcement constitutes the only solicitation. Offers are being requested and a separate written solicitation will not be issued. Solicitation number W91243-26-Q-A003 is issued as a Request for Quote for procure comprehensive lead generation services and Artificial Intelligence (AI) marketing tools to increase enlistments for the Nebraska Army National Guard (NEARNG).2. This acquisition is set aside for small business concerns. This solicitation incorporates provisions and clauses by reference. Clauses incorporated by full text can be accessed at https://www.acquisition.gov/ .3. The Period of Performance shall be from 1 September 2026 - 31 August 2027 with two additional option years as follows: 1 September 2027 ? 31 August 2028 and 1 September 2028 ? 31 August 2029.4. Award will be based on the overall Best Value to the government; price and other factors being considered. Vendors wishing to be considered for award shall meet all technical requirements as outlined in the Performance Work statement; shall provide at least three (3) references of work, similar in scope and size, with the requirement detailed in the PWS. References must include contact information, a brief description of the work completed, and contract number (if relevant). The Government also reserves the right to obtain information for use in the evaluation of past performance from any and all sources. If an offeror has no recent or relevant past performance, past performance will be treated as neutral, resulting in an acceptable rating. 5. The government intends to make an award without discussions.6. All questions must be received by 15 June 2026 at 10:00 a.m. utilizing the attached QA Log.7. All quotes must be received by 22 June 2026 by 10:00a.m. CST. Vendors who fail to furnish the aforesaid information by 22 June 2026 will be considered non-responsive. 8. All quotes shall be submitted through the Solicitation Module of the Procurement Integrated Enterprise Environment (PIEE) suite at https://piee.eb.mil/.9. It is the Offeror?s responsibility to obtain a written confirmation of receipt of all electron files submitted to the Contracting Office. If there are technical difficulties with the Solicitation Module, the alternate method for quote submission is via email to patricia.h.lee-smith.civ@army.mil.10. National Guard Protest Procedures A protest to a NG Contracting Officer (whether Army National Guard (ARNG) or Air National Guard (ANG) is considered a ?protest to the agency,? within the meaning of FAR 33.103. The NG Protest Program is intended to encourage interested parties to seek resolution of their concerns within the organization as an Alternate Dispute Resolution forum, rather than filing a protest with the GAO or COFC. See AFARS 5133. The procedures apply only to NG agency level protests. A NG agency level protest may be filed with either: The Contracting Officer designated in the solicitation, or? NG?s Agency PDA at the address designated in the solicitation and this procedural document. If the protest is silent on this matter, the Contracting Officer will decide the protest. Protests of actions addressed to United States Property and Fiscal Office (USPFO) Officials and not specifically addressed to the Contracting Officer, will be decided by the Contracting Officer unless that official has been issued a written delegation of authority by the HCA. If the protester requests that its agency protest be independently reviewed at a level above the Contracting Officer, the PDA will resolve the protest in accordance with AFARS 5133.103(d)(4)(iii)and the procedures outlined in this document. Where to file / Service of Protest: 1) Protests to the Contracting Officer shall be filed at :2433 NW 24th Street, Lincoln, NE 68524 or patricia.h.lee-smith.civ@army.mil, 2) Protests to NG Protest Decision Authority shall be filed at: National Guard Bureau Office of the Director of Acquisitions ATTN: NGB-AQ-O111 S. George Mason Dr. Arlington, VA 22204Email: ng.ncr.ngb-arng.mbx.ngb-task-order-ombudsman@army.mil.
Background
The Nebraska Army National Guard (NEARNG) is seeking to procure comprehensive lead generation services and Artificial Intelligence (AI) marketing tools aimed at increasing enlistments. This acquisition is set aside for small business concerns and is intended to leverage AI-powered tools to effectively nurture qualified leads through the recruitment funnel to the point of enlistment.

Work Details
The Contractor shall provide a minimum of twenty thousand (20,000) pre-qualified leads per year through a multi-channel digital media strategy. The Contractor will utilize an AI platform to nurture these leads, manage engagement processes, and autonomously schedule appointments with NEARNG Recruiting personnel. Responsibilities include:

1. Full-Spectrum Lead Attribution and Lead Generation Network: Conversion tracking, use of multiple domains and social media for lead gathering, custom microsite management, calendar booking integration, lead scoring, automated emails/SMS remarketing, and appointment booking nurture campaigns.

2. AI Recruiter Deployment: An embedded AI Recruiter on designated websites providing 24/7 engagement and nurturing leads.

3. Reporting Dashboard: Monthly reporting of all leads and communications.

4. Recruiter Training: Training for NEARNG recruiters on utilizing the new systems and dashboards.

5. Active Management: Oversight and management of AI tools and dashboards.

Period of Performance
The contract period is from 1 September 2026 to 31 August 2027, with two additional option years extending to 31 August 2029.

Place of Performance
The contract will be performed on designated social media and digital platforms.

Overview

Response Deadline
June 22, 2026, 12:00 p.m. EDT Due in 18 Days
Posted
May 19, 2026, 12:41 p.m. EDT (updated: June 2, 2026, 8:05 a.m. EDT)
Set Aside
Small Business (SBA)
Place of Performance
NE 68524 USA
Source

Current SBA Size Standard
$25.5 Million
Pricing
Likely Fixed Price
Evaluation Criteria
Best Value
Est. Level of Competition
Average
Est. Value Range
Experimental
$150,000 - $600,000 (AI estimate)
Signs of Shaping
93% of obligations for similar contracts within the Department of the Army were awarded full & open.
On 5/19/26 Nebraska National Guard issued Synopsis Solicitation W9124326QA003 for NEARNG Targeted Advertising with AI Capabilities due 6/22/26. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541810 (SBA Size Standard $25.5 Million) and PSC R701.
Primary Contact
Name
Patricia LEE-SMITH   Profile
Phone
(402) 309-8294

Documents

Posted documents for Synopsis Solicitation W9124326QA003

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > NGB > W7NL USPFO ACTIVITY NE ARNG
FPDS Organization Code
2100-W91243
Source Organization Code
100221385
Last Updated
June 2, 2026
Last Updated By
patricia.h.lee-smith.civ@army.mil
Archive Date
June 2, 2027