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NASCAR Sponsorship

ID: D-26-CP-0017 • Type: Special Notice • Match:  95%
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Description

The Drug Enforcement Administration (DEA) requires NASCAR Sponsorship services. The DEA intends to award a firm-fixed price sole source Purchase Order to Nexstar Media, Inc., 545 E. John Carpenter Fwy Ste 700, Irving, TX 75062-3932 for the purposes of acquiring NASCAR Sponsorship services. This acquisition is being pursued on a sole source basis in accordance with 41 U.S.C. 3304(a)(1) are exempt from the requirement to promote full and open competition. The NAICS code for this acquisition is 516120. A determination by the Government not to open the requirement to competition based on the response to this notice is solely within the discretion of the Government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement. This notice is NOT a request for proposal. However, all capability statements received by July 10, 2026 at 2:00 p.m. EST will be considered by the Government. Any source capable of providing the NASCAR Sponsorship services, and is interested in submitting a capabilities statement, may do so electronically to Ms. Angel Barkley at angel.d.barkley@dea.gov.

Background
The Drug Enforcement Administration (DEA) requires NASCAR Sponsorship services to support its national public safety mission, specifically to advance the Fentanyl Free America initiative. The DEA intends to award a firm-fixed price sole source Purchase Order to Nexstar Media, Inc., as they represent the only source capable of fulfilling the agency's unique and time-sensitive requirements.

Work Details
The contract involves acquiring NASCAR Sponsorship services that will provide a targeted and high-visibility media and outreach platform. The services are intended to leverage NASCAR's Series, which is broadcast exclusively on The CW Network, owned by Nexstar Media Inc. This platform will help the DEA reach a diverse national audience of over 1.2 million average viewers per race.

The specific requirements include:
- Partnership with the sole NASCAR Series team operating the Fentanyl Free America-branded No. 99 Chevrolet for the 2026 season.
- Utilizing pre-established media integrations with The CW Network.
- Ensuring proven on-track performance that aligns with the DEA's public awareness objectives.

Period of Performance
July 7, 2026 through July 6, 2027

Place of Performance
Services will be performed in conjunction with NASCAR events and broadcasts across the United States.

Bidder Requirements
This acquisition is being pursued on a sole source basis due to the unique capabilities of Nexstar Media, Inc. No other vendors can provide the combination of existing Fentanyl Free America branding, established media integrations, and proven performance required by the DEA for this initiative.

Overview

Agency
Drug Enforcement Administration (DEA) [DOJ]
Response Deadline
July 10, 2026, 2:00 p.m. EDT Due in 2 Days
Posted
July 7, 2026, 5:55 p.m. EDT
Set Aside
None
NAICS
516120 - Television Broadcasting Stations
PSC
R701 - Support- Management: Advertising
Place of Performance
Springfield, VA United States
Source
Open
Current SBA Size Standard
$47 Million
Pricing
Fixed Price
Est. Level of Competition
Sole Source
Est. Value Range
$10,000 - $250,000 (value based on agency estimated range)
On 7/7/26 Drug Enforcement Administration issued Special Notice D-26-CP-0017 for NASCAR Sponsorship due 7/10/26.
Primary Contact
Name
Ms. Angel Barkley   Profile
Email
angel.d.barkley@dea.gov
Phone
None

Documents

Posted documents for Special Notice D-26-CP-0017

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Additional Details

Source Agency Hierarchy
JUSTICE, DEPARTMENT OF > DRUG ENFORCEMENT ADMINISTRATION
FPDS Organization Code
1524-None
Source Organization Code
100500171
Last Updated
July 7, 2026
Last Updated By
angel.d.barkley@dea.gov
Archive Date
July 25, 2026