Monitoring Youth Exposure to Alcohol Marketing on Cable Television

The Centers for Disease Control and Prevention (CDC) intends to award, on a sole source basis, a contract to The Nielsen Company (US) LLC of New York, N.Y. The Nielsen Company is a global measurement and data analytics company that provides a view of consumers and markets worldwide.

The purpose of this procurement is to obtain data on youth exposure to alcohol marketing on cable television in support of the agency's congressionally mandated underage drinking prevention activities.

The Nielsen Company possesses the capability to combine proprietary data and data from other sources to document, in real-time, advertising occurrences and associated ratings statistics among television households across 210 Designated Market Areas (DMAs) within the United States.

To the best of the Government's knowledge, no commercially available product exists in the marketplace that will provide the size, scope, or depth of data focused on alcohol advertising offered by the Nielsen Company. By virtue, the Nielsen Company, LLC is uniquely qualified and capable of carrying out the requirement of this proposed contract.

The anticipated award date is 20 June 2019.

This is not a request for competitive proposals and no solicitation is available.

Firms that believe they can provide this requirement are encouraged to identify themselves and give written notification, as well as, a capability statement to the contracting office by 12:00 p.m. daylight savings time on 28 May 2019. A determination by the Government not to compete the proposed action based on responses to this notice is solely within its discretion. Information will be considered solely for the purpose of determining whether to conduct a competitive procurement. Inquiries may be sent to the attention of Donna J Myler by e-mail at dmyler@cdc.gov or by fax 770-488-2670.