Media Buying Services –Enterprise Recruiting Marketing & Branding Campaign

Background
The NAVSEA Enterprise Recruiting Program, under NAVSEA 10, Total Force and Corporate Operations, is procuring media buying services for a marketing and branding media campaign. This initiative marks NAVSEA's first foray into digital advertising for recruitment and brand awareness, transitioning from traditional methods that have become insufficient in a competitive landscape.

The goal is to modernize outreach strategies, increase recruitment effectiveness, build talent pipelines, and enhance brand perception among key demographics by marketing NAVSEA as an employer of choice.

Work Details
The contractor shall provide media buying services including:
1. Collaborating on a paid media marketing strategy by identifying appropriate media channels (e.g., LinkedIn and Facebook) based on target audience and campaign objectives.
2. Providing a media buyer with proven experience in federal agency media buying to negotiate, purchase, and place advertisements.
3. Ongoing monitoring and optimization of ad placements, tracking performance metrics such as impressions and engagement rates.
4. Weekly updates and comprehensive reports on campaign performance metrics including ROI.
5. Ensuring all actions align with the approved strategy and budget while maintaining regular communication with the TPOC.

Period of Performance
The paid media campaign will run during the NAVSEA recruitment season from September to November 2024.

Place of Performance
Services will be performed at the contractor's location but must comply with government specifications.