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Market Services in Support of National Marketing and Communications Division   2

ID: 47QDCB21K0016 • Type: Sources Sought • Match:  100%
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Description

GSA is conducting market research and desires input from industry to assist in requirements planning for a project for the National Marketing Division. The information requested by this RFI will be used within the Government (GSA/FAS) to facilitate the decision-making process and will not be disclosed outside of GSA and FAS.

Background
The General Services Administration (GSA) through its Federal Acquisition Service (FAS) aims to leverage the buying power of the Federal government to acquire the best value for taxpayers and Federal customers.

The National Marketing and Communication Division (NMCD) supports this mission by providing comprehensive marketing services to enhance customer awareness and engagement.

Work Details
The contract involves providing strategic marketing services including creative design of online ads, social media ads, and marketing collateral; media management and support services such as media analysis, planning, execution, and tracking; communication planning for new initiatives and revisions; video and audio production services; creative copywriting/editing services; consulting services for outreach assistance; and purchases in support of media initiatives.

The contractor will be responsible for managing all aspects of these tasks, ensuring compliance with GSA brand standards, federal regulations, and Section 508 compliance.

Period of Performance
The contract will be performed over a period of 60 months from the date of award.

Place of Performance
Work is expected to be performed primarily at the contractor’s facilities.
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Overview

Agency
Assisted Acquisition Services Region 5: Great Lakes [GSA - FAS - AAS]
Response Deadline
July 29, 2021, 4:00 p.m. EDT Past Due
Posted
July 15, 2021, 3:42 p.m. EDT
Set Aside
Small Business (SBA)
NAICS
541810 - Advertising Agencies
PSC
R701 - Support- Management: Advertising
Place of Performance
United States
Source
SAM
Current SBA Size Standard
$25.5 Million
Pricing
Multiple Types Common
Evaluation Criteria
Best Value
Est. Level of Competition
Low
Odds of Award
38%
On 7/15/21 Assisted Acquisition Services Region 5: Great Lakes issued Sources Sought 47QDCB21K0016 for Market Services in Support of National Marketing and Communications Division due 7/29/21. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541810 (SBA Size Standard $25.5 Million) and PSC R701.
Primary Contact
Name
Gail S. Nyikon   Profile
Email
gail.nyikon@gsa.gov
Phone
(937) 900-8208

Documents

Posted documents for Sources Sought 47QDCB21K0016

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Additional Details

Source Agency Hierarchy
GENERAL SERVICES ADMINISTRATION > FEDERAL ACQUISITION SERVICE > GSA FAS AAS REGION 5
FPDS Organization Code
4732-BM000
Source Organization Code
100167254
Last Updated
Aug. 13, 2021
Last Updated By
gail.nyikon@gsa.gov
Archive Date
Aug. 13, 2021