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MARAD National Marketing Campaign

ID: 693JF7NMC842024 • Type: Sources Sought

Description

This Request for Information (RFI) notice is issued for planning market research purposes only, and does not constitute a solicitation for proposals, offers, bids, and/or quotes. This is not an announcement of a forthcoming solicitation, or confirmation that the Government will contract for the items contained in the RFI, nor is any commitment on the part of the Government to award a contract implied.

Responses to this notice will assist the Government in identifying potential sources and in determining if a Service-Disabled Veteran Owned Small Business (SDVOSB), Small Disadvantaged Businesses 8(a), Historically Underutilized Business Zone Small Business (HUBZone), or Women-Owned Small Business (WOSB) set-aside of the solicitation is appropriate, and in determining whether this approach to securing contracting support is practicable. Respondents are advised that the Government will not pay for any information or administrative cost incurred in response to this RFI. Responses to this notice will not be returned.

The following information is requested in this RFI:

1. Company name, point of contact, phone number, and address;

2. UEI Number and CAGE Code;

3. Interest in nature of participation [e.g., prime contractor, teaming partner, primary subcontractor];

4. SDVOSB/HUBZONE/8(a)/WOSB certification for applicable NAICS;

5. Statement of capacities applicable to this requirement;

6. Three examples of relevant and recent (with last three years) past performance;

7. Questions, clarifications and/or recommendations to INL to inform a subsequent Notice of Funding Opportunity.

Interested contractors may provide the above information via e-mail to the addresses listed below. Information submitted must be in sufficient detail as to allow for a thorough government review of firm's interest and capabilities.

This information is due no later than Thursday, September 12, 2024, at 2:00 PM EST.

Background
The U.S. Department of Transportation's Maritime Administration (MARAD) is seeking information from qualified marketing support services providers for its National Marketing Campaign (NMC). This initiative aims to promote the maritime industry and shipbuilding sector, which are vital for international trade and national defense.

MARAD's mission is to foster and develop the maritime industry to meet economic and security needs, including maintaining a fleet for surge sealift during emergencies. The campaign's goal is to raise awareness about career opportunities in these sectors and address the urgent demand for skilled workers.

Work Details
The contractor will be responsible for creating marketing materials and executing activities under the NMC. Specific tasks include:

1. Developing brochures, videos, digital and print advertisements, website/social media content, and promotional items for outreach events.
2. Identifying target audiences such as potential workers, educational institutions, veterans, and the general public.
3. Providing recommendations on outreach methods, campaign duration, frequency, and materials to educate about maritime careers.
4. Including a Rough Order of Magnitude (ROM) cost estimate for campaign execution.
5. Demonstrating experience in national campaigns with a focus on recruitment and retention in the maritime industry.

Period of Performance
The contract period will span multiple years as it involves executing a sustained national marketing campaign.

Overview

Response Deadline
Sept. 12, 2024, 2:00 p.m. EDT Past Due
Posted
Aug. 13, 2024, 1:35 p.m. EDT
Set Aside
Small Business (SBA)
Place of Performance
Washington, DC 20001 United States
Source
SAM

Current SBA Size Standard
$25.5 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Low
Est. Value Range
Experimental
$1,000,000 - $5,000,000 (AI estimate)
Odds of Award
25%
On 8/13/24 Maritime Administration issued Sources Sought 693JF7NMC842024 for MARAD National Marketing Campaign due 9/12/24. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541810 (SBA Size Standard $25.5 Million) and PSC R701.
Primary Contact
Name
Stacy Copeland, Contract Specialist   Profile
Phone
None

Secondary Contact

Name
Gunther   Profile
Phone
(202) 366-5093

Documents

Posted documents for Sources Sought 693JF7NMC842024

Question & Answer

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Additional Details

Source Agency Hierarchy
TRANSPORTATION, DEPARTMENT OF > MARITIME ADMINISTRATION > 693JF7 DOT MARITIME ADMINISTRATION
FPDS Organization Code
6938-00091
Source Organization Code
100179145
Last Updated
Sept. 28, 2024
Last Updated By
durba.ray@dot.gov
Archive Date
Sept. 27, 2024