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Louisiana Air National Guard Recruiter Advertising   3

ID: W50S7Z26QL004 • Type: Synopsis Solicitation • Match:  100%
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Description

The Louisiana Air National Guard (LAANG) seeks to procure a 6-month advertising recruitment campaign in the New Orleans and surrounding parishes market via radio stations and other digital platforms, reaching potential recruits to fill critical roles and maintain operational readiness.

Background
The Louisiana Air National Guard (LAANG) is seeking to enhance its recruitment efforts through a 6-month advertising campaign aimed at attracting qualified individuals to fill critical roles and maintain operational readiness.

The campaign will target the New Orleans and surrounding parishes market, utilizing various media platforms to effectively communicate the benefits and opportunities offered by the LAANG.

Work Details
The contractor will execute a comprehensive recruitment campaign that includes:
- Utilizing radio stations and digital platforms to reach potential recruits.
- Engaging with a diverse audience across Southern Louisiana, including young adults and career changers, as well as their influencers such as parents and teachers.
- Associating the LAANG with trusted media outlets to enhance credibility.
- Tracking campaign performance through metrics such as spot tracking, website traffic analysis, and recruitment data.
- Strengthening ties between the LAANG and the local community through strategic engagement.

Period of Performance
1 October 2025 – 30 March 2026

Place of Performance
New Orleans, LA broadcasting and listening area
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Overview

Agency
Department of the Army (USA) [DoD]
Response Deadline
Aug. 27, 2025, 12:00 p.m. EDT Past Due
Posted
Aug. 22, 2025, 4:55 p.m. EDT
Set Aside
Small Business (SBA)
NAICS
541810 - Advertising Agencies
PSC
R701 - Support- Management: Advertising
Place of Performance
New Orleans, LA United States
Source
Open
Current SBA Size Standard
$25.5 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Average
Est. Value Range
Experimental
$50,000 - $150,000 (AI estimate)
Signs of Shaping
The solicitation is open for 4 days, below average for the Department of the Army. 93% of obligations for similar contracts within the Department of the Army were awarded full & open.
On 8/22/25 Department of the Army issued Synopsis Solicitation W50S7Z26QL004 for Louisiana Air National Guard Recruiter Advertising due 8/27/25. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541810 (SBA Size Standard $25.5 Million) and PSC R701.
Primary Contact
Name
Kirshell LaCroix   Profile
Email
159msg.msc.solicitations@us.af.mil
Phone
None

Secondary Contact

Name
Kirshell LaCroix   Profile
Email
159msg.msc.solicitations@us.af.mil
Phone
None

Additional Contacts in Documents

Title Name Email Phone
None Kirshell LaCroix Profile kirshell.lacroix.2@us.af.mil None

Documents

Posted documents for Synopsis Solicitation W50S7Z26QL004

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > NGB > W7NB USPFO ACTIVITY LAANG 159
FPDS Organization Code
2100-W50S7Z
Source Organization Code
500044304
Last Updated
Aug. 22, 2025
Last Updated By
greggory.price@us.af.mil
Archive Date
Sept. 11, 2025