IRS LB&I SOCIAL MEDIA RECRUITING AND DATA ANALYTICS - Market Research

The LB&I (Large Business and International) division of the IRS is seeking contractors to provide support for social media recruiting and data analytics requirements. The first opportunity, Strategic Recruitment Marketing Plan, requires the contractor to provide live and online support for developing recruiting projects using social media platforms. Training on platform changes will also be provided. The second opportunity, Internet Marketing, Advertising, Recruiting and Hiring, involves assisting in implementing the IRS's internet marketing and advertising plan, including banner ads, job postings subscriptions, targeted search engine advertising, direct messaging, recruitment advertising, and targeted hiring. The third opportunity, Broadcast Media Marketing and Advertising, focuses on marketing directly to target demographics through email broadcasts and text messaging campaigns. Lastly, the Social Media/Industry Data Analytics opportunity requires providing data analytics reports on industry trends, hiring demand, competitor company analytics, attrition rates, and university sources of hires.

These opportunities aim to improve the IRS's recruitment efforts by utilizing social media platforms and targeted marketing strategies. The work to be acquired includes providing support for developing recruiting projects, implementing internet marketing plans, creating job postings subscriptions, conducting targeted search engine advertising, managing direct messaging campaigns, developing recruitment advertising campaigns, facilitating targeted hiring processes, conducting email broadcasts and text messaging campaigns, and providing data analytics reports.

The timeframe of the acquisition is not specified in the summary. However, it is mentioned that terms specific to the contractor will be defined in a summary training document that will be updated as necessary when new terms are developed.

The place of performance/delivery is not explicitly stated in the summary. However, it can be inferred that the services will be provided online through social media platforms and other digital channels.

Notable aspects of these opportunities include the focus on diversity recruitment target demographics such as Hispanic/Latino individuals, African Americans, Asian/Pacific Islanders, Native Americans/American Indians, disabled individuals, and veterans. Additionally, there is an emphasis on specific competencies recruitment target demographics, such as computer science, business and finance, accounting, engineering, and information technology professionals. The opportunities also highlight the importance of data analytics in tracking industry trends, hiring demand, competitor company analytics, and university sources of hires.