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INR 250 - Navy Advertisement

ID: N0018926QL198 • Type: Solicitation • Match:  85%
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Description

This is a solicitation for commercial services prepared in accordance with FAR Part 12. The solicitation number is N0018926QL198. The proposed contract action is for commercial services, in accordance with the Performance Work Statement (PWS). The North American Industry Classification System (NAICS) code is 541890 and the Small Business Standard is $19M. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at the following websites:

  • https://www.acquisition.gov/far-overhaul
  • https://www.acq.osd.mil/dpap/dars/dfars_far_overhaul_class_deviations.html

The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk Contracting Department, intends to solicit on behalf of the Commander, Navy Region Mid-Atlantic (CNRMA) Outfront Media Inc., (CAGE: 7D4N5) on a sole source basis.

Background
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk Contracting Department intends to solicit on behalf of the Commander, Navy Region Mid-Atlantic (CNRMA) for advertising services to promote the International Naval Review (INR), scheduled for as soon as possible to 8 July 2026 in New York City.

The goal is to achieve broad public awareness to support recruiting and public affairs objectives through high-visibility digital advertising placements in heavily trafficked areas.

Work Details
The contractor, Outfront Media, is required to provide digital advertising services including:
1. Subway Livecard Network:
- Advertising across lines A, E, M, F, G, R, 2, 4, 7, L, J, Z.
- Total of 935 subway cars with screens sized at 26.49 inches.
- Number of advertising periods: 1.25.

2. Digital Bulletins:
- Advertising on 'The Digital Beast' (ID: #M-159).
- Number of periods: 0.05 with 8 configured spots.

Period of Performance
As soon as possible to 08 July 2026.

Place of Performance
New York Subway system and specific location of Digital Bulletin #M-159 in New York.

Bidder Requirements
No specific bidder requirements are mentioned; however, the contractor must be capable of providing the specified digital advertising services.

Incumbent Analysis (see Incumbents section for more detail)
This opportunity appears to have a confirmed incumbent and/or closely related prior contract, as the solicitation indicates a sole-source action to Outfront Media Inc. (CAGE 7D4N5). Prior NAVSUP/Navy recruiting advertising support under N0018921DZ024 was awarded to Young & Rubicam (e.g., $557,791,117 for full-service marketing/advertising including media planning and placement across digital and out-of-home), with additional OPT IV media placement actions in FY26 (including digital media space/placement) awarded to the same firm. The described work for INR 250 focuses on high-visibility digital/out-of-home advertising placements in New York, which aligns with the prior media planning/placement and digital/out-of-home campaign support.

Overview

Agency
NAVSUP Fleet Logistics Center Norfolk [DoD - USN - NAVSUP]
Response Deadline
June 18, 2026, 11:00 a.m. EDT Past Due
Posted
June 16, 2026, 2:58 p.m. EDT
Set Aside
None
NAICS
541890 - Other Services Related to Advertising
PSC
R701 - Support- Management: Advertising
Place of Performance
New York, NY 10016 United States
Source
Open
Current SBA Size Standard
$19 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Sole Source
On 6/16/26 NAVSUP Fleet Logistics Center Norfolk issued Solicitation N0018926QL198 for INR 250 - Navy Advertisement due 6/18/26. The opportunity was issued full & open with NAICS 541890 and PSC R701.
Primary Contact
Name
Fabiola Ortiz   Profile
Email
fabiola.a.ortiz.civ@us.navy.mil
Phone
(771) 229-3506

Secondary Contact

Name
Chelsey Crawford   Profile
Email
chelsey.n.crawford.civ@us.navy.mil
Phone
(757) 443-1416

Documents

Posted documents for Solicitation N0018926QL198

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE NAVY > NAVSUP > NAVSUP GLOBAL LOGISTICS SUPPORT > NAVSUP FLC NORFOLK > NAVSUP FLT LOG CTR NORFOLK
FPDS Organization Code
1700-N00189
Source Organization Code
500021468
Last Updated
June 16, 2026
Last Updated By
fabiola.a.ortiz.civ@us.navy.mil
Archive Date
July 3, 2026