HHS CDC - Workforce Development Digital Communications - MRAS

The U.S. General Services Administration (GSA), on behalf of the Department of Health and Human Services (HHS), is conducting market research to support the Centers for Disease Control and Prevention (CDC) in enhancing its public health workforce development initiatives. The CDC's Division of Workforce Development (DWD) plays a crucial role in preparing the current and future public health workforce by offering fellowships, internships, and training opportunities that equip professionals with foundational skills in epidemiology, surveillance, informatics, and other contemporary competencies. The overarching goal is to ensure that the public health workforce is well-prepared to address emerging health challenges effectively.

This solicitation seeks expertise in digital communication management to bolster DWD's communication efforts. The scope of work involves strategic planning, content development, product management, copywriting, editing for clarity and accessibility, storytelling through graphic design and data visualization, digital media channel management, video production, marketing strategies, evaluation methods, and consultation services. Emphasis is placed on crafting science-based communication that resonates with diverse audiences through various channels such as news media and social media platforms.

The contractor will be responsible for articulating the value of DWD's programs using creative and accurate communication content that meets federal standards while engaging intended audiences effectively. This includes improving coordination across communication processes within the organization to enhance efficiency and effectiveness. Additionally, innovative technology will be employed to increase access to important messages about DWD programs while providing opportunities for audience engagement.