Guatemala - Media Campaign 2025-2026

Background
The Fraud Prevention Unit (FPU) is part of the Consular Section at the United States Embassy in Guatemala. Its mission is to deter, detect, and investigate citizenship and visa fraud, which is essential for maintaining the integrity of consular processes and safeguarding U.S. national security.

The FPU aims to prevent Guatemalan nationals from being victimized by fraudulent actors who falsely claim to assist with U.S. visa applications or job placements. The H-2 visa program allows Guatemalans to travel legally to the United States for temporary employment, but there are common fraud schemes that exploit applicants seeking economic opportunities.

Work Details
The contract involves the redesign and expansion of a Guatemala-wide media campaign aimed at preventing H-2 visa fraud. The campaign will run for at least 10 months (November 2025 - September 2026) and will utilize existing materials as a base while developing an innovative anti-fraud message.

The campaign will introduce a new character, Manuel's nephew, targeting urban youth while maintaining Manuel as the face of rural-targeted messaging. Key tasks include:
1. Developing tailored messaging strategies for two distinct audiences: rural populations with limited education and urban youth who are digitally connected.
2. Creating compelling narratives that emphasize personal responsibility and lawful behavior regarding H-2 visas.
3. Utilizing various media platforms including radio spots, social media ads, street banners, billboards, SMS campaigns, newspaper ads, printed materials, and jingle production.
4. Implementing a Quality Assurance and Surveillance Plan (QASP) to monitor contractor performance and ensure contract standards are met.

Period of Performance
The contract will be performed over a period of at least 10 months starting from November 2025 until September 2026.

Place of Performance
The services will be performed in Guatemala.