GUATEMALA - CONS-Media Campaign 2024-2025

Background
The Fraud Prevention Unit (FPU) is part of the Consular Section of the United States Embassy in Guatemala. The FPU aims to deter, detect, and investigate citizenship and visa fraud to protect the integrity of consular processes and safeguard national security. This contract seeks a vendor to redesign a country-wide media campaign aimed at preventing H-2 visa fraud, targeting potential victims of fraud and providing them with accurate information about the visa application process.

Work Details
The vendor will design and implement a media campaign that lasts for at least 10 non-consecutive months, specifically from November 2024 and January-September 2025. The campaign will focus on reaching rural working-age populations who are not technologically savvy. Key elements include:

- Target audience: Guatemalans, particularly manual laborers in areas with high instances of fraud.
- Messaging centered around 'Manuel,' a relatable character who embodies trustworthiness and knowledge about the visa process.
- Media platforms: Radio (including jingles and spots), billboards, street banners, and mobile advertisements (e.g., tuk-tuks).
- The campaign aims to inform potential victims about the risks associated with false recruiters and encourage them to report scams.

Period of Performance
The contract will last for at least 10 non-consecutive months from November 2024 through September 2025.

Place of Performance
The campaign will be executed throughout Guatemala, focusing on areas with high instances of fraud.