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Georgia National Guard Geofencing Requirement   5

ID: W912JM23Q0004Geofencing • Type: Solicitation

Description

Advertising with Digital Targeted Marketing's primary objective is to reach the core targets of various segments of 17 24 year-olds in Georgia high schools and colleges, with the intent of generating qualified leads of potential applicants for enlistment while also raising awareness of the Georgia Army National Guard. This is done using a combination of multiple targeted digital advertising campaigns, geofencing and re-capturing prior interest.

Background
The Georgia Army National Guard is seeking to expand current digital advertising efforts by creating new digital advertising assets that target individuals across the State in specified locations and demographics.

Work Details
The potential Marketing firm will provide the capabilities and inventory for the Recruiting and Retention Battalion to market specific locations and segmentations of the qualified military age population across the State. Campaigns will run in targeted areas, timeframes as well as the entire Period of Performance specified.

The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed according to this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract.

Period of Performance
The Period of Performance (PoP) for this contract is one base year starting from award date with 3 options years to follow.

Place of Performance
The geographic location(s) where the contract will be performed are specified as 935 E UNITED AVE, BLDG 7 WAREHOUSE, ATLANTA GA 30316-0000.
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Overview

Agency
Georgia National Guard [DoD - USA - ARNG]
Response Deadline
Feb. 21, 2023, 9:00 a.m. EST Past Due
Posted
Feb. 16, 2023, 8:03 a.m. EST
Set Aside
Small Business (SBA)
NAICS
541870 - Advertising Material Distribution Services
PSC
R701 - Support- Management: Advertising
Place of Performance
GA 30060 USA
Source
SAM
Current SBA Size Standard
$28.5 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Average
Signs of Shaping
The solicitation is open for 5 days, below average for the Georgia National Guard. 76% of obligations for similar contracts within the Department of the Army were awarded full & open.
On 2/16/23 Georgia National Guard issued Solicitation W912JM23Q0004Geofencing for Georgia National Guard Geofencing Requirement due 2/21/23. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541870 (SBA Size Standard $28.5 Million) and PSC R701.
Primary Contact
Name
Megan Miller   Profile
Email
megan.r.miller38.mil@army.mil
Phone
(678) 569-6214

Secondary Contact

Name
Jim Shuman   Profile
Email
james.e.shuman.civ@army.mil
Phone
(404) 217-3908

Documents

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > NGB > W7M3 USPFO ACTIVITY GA ARNG
FPDS Organization Code
2100-W912JM
Source Organization Code
100255314
Last Updated
March 8, 2023
Last Updated By
james.e.shuman.civ@army.mil
Archive Date
March 8, 2023