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Freedom250 space at ULTRA music festival

ID: PR16092997 • Type: Justification • Match:  90%
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Description

The U.S. Embassy Zagreb requires rental of a VVIP hospitality lounge at the Ultra Europe Music Festival in Split, Croatia, to support official public diplomacy, representational, and outreach activities during one of the largest international cultural events in the region. The proposed contractor is uniquely qualified to provide this requirement because it is the official organizer and exclusive operator of the Ultra Europe Music Festival venue and all associated VIP and VVIP hospitality spaces.

The VVIP lounge is located within the secured festival grounds and provides controlled access to senior government officials, diplomatic representatives, key stakeholders, sponsors, and other influential attendees. No other vendor possesses the authority, rights, or capability to provide equivalent VVIP access, hospitality space, credentials, security coordination, and event integration within the Ultra Europe Festival venue.

The Embassy's requirement is specifically for a VVIP hospitality space within the Ultra Europe Music Festival itself, rather than a general event venue in Split. Alternative venues or hospitality providers outside the festival grounds would not provide the same access to festival participants, sponsors, media representatives, local officials, and international visitors who are the intended audience for Embassy engagement activities. As a result, no other source can satisfy the Government's minimum requirements.

Award to another source would require the Government either to forgo the required access and engagement opportunities associated with the festival or to secure a separate venue that would not provide equivalent mission benefit. Such an approach would not meet the Government's needs and would significantly diminish the effectiveness of the planned public diplomacy and representational activities.

Accordingly, the proposed contractor is the only responsible source capable of providing the required VVIP lounge space and associated access privileges at the Ultra Europe Music Festival, and no other supplies or services will satisfy the Government's requirements within the required timeframe.

Overview

Award Date
June 29, 2026
Response Deadline
None
Posted
June 29, 2026, 5:03 a.m. EDT
Set Aside
None
NAICS
None
Place of Performance
Split, HR-17 Croatia
Source
On 6/29/26 U.S. Embassy In Zagreb issued Justification PR16092997 for Freedom250 space at ULTRA music festival.
Primary Contact
Name
Matthew A. Dean   Profile
Phone
38516612248

Secondary Contact

Name
Tommy Mazor   Profile
Phone
385914552372

Documents

Posted documents for Justification PR16092997

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Additional Details

Source Agency Hierarchy
STATE, DEPARTMENT OF > STATE, DEPARTMENT OF > US EMBASSY ZAGREB
FPDS Organization Code
1900-HR900
Source Organization Code
100163836
Last Updated
June 29, 2026
Last Updated By
deanm2@state.gov
Archive Date
July 29, 2026