EPA - Email Marketing Tool - MRAS

The United States Environmental Protection Agency (EPA) is seeking to enhance its communication capabilities through an enterprise-wide email marketing tool. This initiative, led by the EPA's Office of External Affairs (OEA), aims to establish a blanket purchase agreement that will streamline the procurement process for such tools across various EPA offices and programs. By standardizing pricing and simplifying the ordering process, the EPA intends to ensure efficient and effective communication with its stakeholders, which include communities, businesses, governmental bodies, and international partners.

The contract seeks a Software-as-a-Service (SaaS) solution that supports multiple outreach methods such as email notifications, newsletters, SMS/text messages, RSS feeds, and social media integration. The goal is to maintain ongoing engagement with diverse audiences by delivering timely information on regulations, grants, environmental research findings, educational initiatives, and opportunities for public engagement with the EPA. The selected tool must be FedRAMP approved to meet federal security standards and facilitate seamless collaboration between regional and headquarters offices.

The contractor will be responsible for providing a comprehensive digital communication solution that includes subscription services as well as maintenance and support. Key technical requirements include sending emails in MIME multipart format to cater to user preferences for HTML or plain text messages while minimizing spam risks. Additionally, the solution should enable personalized email delivery without exposing recipient addresses and allow website visitors easy subscription options for updates on specific topics or content changes.

Moreover, the contractor's solution should support automatic de-duplication of recipients when sending messages across multiple lists or topics simultaneously. It should also offer administrative features that empower EPA staff to efficiently create and manage multi-layered outreach campaigns. Through these efforts, the EPA aims not only to enhance its communication strategies but also to foster greater environmental awareness and participation among all segments of society.