Digital Marketing (EDWOSB)

Background
The California Army National Guard (CAARNG) is seeking a contractor to provide a comprehensive marketing package aimed at enhancing recruitment and retention efforts.

The CAARNG's Recruiting and Retention Battalion (RRB) has a dual mission that is often misunderstood by the public, particularly in distinguishing between National Guard and Active Duty service. The primary target audience for this initiative is non-prior service individuals aged 17-34.

The contractor must have experience in delivering marketing solutions tailored for the Army National Guard to effectively promote CAARNG's mission.

Work Details
The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to perform the work outlined in the Performance Work Statement (PWS). Key tasks include:
1. Generating qualified recruitment leads through targeted marketing strategies.
2. Offering a customized lead capture and nurturing solution to engage potential recruits effectively.
3. Supporting the RRB leadership, recruiters, and marketing staff with branding initiatives and engagement activities.
4. Utilizing digital domain assets for advertising at state and local levels, focusing on business location management and social media presence.
5. Improving CAARNG's digital footprint through enhanced digital identity management across multiple platforms.

Period of Performance
Base Year of 12 months from July 1, 2026, to June 30, 2027.