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Digital Market for MD ARNG Recruiting and Retention Battalion (RRB)

ID: W912K625QA013 • Type: Solicitation • Match:  85%
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Description

Maryland Army National Guard (MDARNG) Recruiting and Retention Battalion (RRB), is looking for services to provide a comprehensive marketing program to enhance recruiting efforts, optimize digital outreach, and improve brand visibility. The services shall include account management, training and consulting, market research, marketing strategy support, local search engine optimization (SEO), and recruiter support tools in accordance to the Statement of Work (SOW)

Period of Performance (PoP): The Period of Performance shall be 1 Year (12 months)

SAM Registration: Completion of the re-quired FAR 52.212-3, OfferorRepresentations and Certifications Commercial Items is required. When youcomplete your SAM registration, the link tocomplete your Representations andCertifications is also available. Offeror mustbe registered in the System for AwardManagement (SAM). No contract will be en-tered into with an unregistered vendor. Internet access allows you to register bycompleting an electronic on-line registra-tion application athttps://www.sam.gov/portal/public/SAM/

Solicitation Questions: Questions regarding this acquisition may be addressed to Cory Silfies at the listed email address no late than Tuesday, August 26, 2025 at 4:00 EST. Questions received after this date and time may not be answered. Questions will not be accepted by phone. Questions and Answers will be posted to this solicitation on a non-attribution basis. Offerors shall monitor the solicitation for the most current Q&A documents and amendments to the solicitation, as no other notification will be provided.

Background
The Maryland Army National Guard (MDARNG) Recruiting and Retention Battalion (RRB) is seeking services to provide a comprehensive marketing program aimed at enhancing recruiting efforts, optimizing digital outreach, and improving brand visibility.

The contractor will be responsible for managing marketing initiatives, analyzing recruiting trends, and developing strategic outreach efforts while ensuring compliance with Army National Guard branding guidelines and Department of Defense policies.

Work Details
The contractor shall perform the following tasks in support of the MDARNG marketing program:
1. Provide program management and reporting, including monthly key performance indicator (KPI) reports and an annual return on investment (ROI) analysis.
2. Conduct training and consulting sessions for recruiters, including in-person conferences and online training.
3. Perform market research and analytics, including Geographic Information System (GIS) studies and recruiting market analysis.
4. Develop and execute a comprehensive marketing strategy, including campaign management and creative design.
5. Optimize local SEO and manage online business listings and reputation for 32 recruiting locations.
6. Provide recruiter support tools, including digital business cards, QR codes, and customized recruiter landing pages.

Period of Performance
12 months from the date of award.

Place of Performance
Services will be provided remotely with on-site support at designated Maryland Army National Guard recruiting locations and training venues as required.

Overview

Response Deadline
Sept. 3, 2025, 5:00 p.m. EDT Due in 12 Days
Posted
Aug. 13, 2025, 1:28 p.m. EDT
Set Aside
Small Business (SBA)
Place of Performance
Baltimore, MD United States
Source
SAM

Current SBA Size Standard
$25.5 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Average
Signs of Shaping
93% of obligations for similar contracts within the Department of the Army were awarded full & open.
On 8/13/25 Maryland National Guard issued Solicitation W912K625QA013 for Digital Market for MD ARNG Recruiting and Retention Battalion (RRB) due 9/3/25. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541810 (SBA Size Standard $25.5 Million) and PSC R701.
Primary Contact
Name
Cory Silfies   Profile
Phone
None

Documents

Posted documents for Solicitation W912K625QA013

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > NGB > W7ND USPFO ACTIVITY MD ARNG
FPDS Organization Code
2100-W912K6
Source Organization Code
500043664
Last Updated
Aug. 13, 2025
Last Updated By
cory.silfies@us.af.mil
Archive Date
Sept. 18, 2025