Digital Content Evaluation and Analysis Platform License Subscription for CDC Office of Communication   2

Background
The Centers for Disease Control and Prevention (CDC) Office of Communication (OC) is seeking to procure a license subscription for a digital evaluation and analysis platform. This acquisition aims to enhance the evaluation of digital content and design, ensuring that health information is timely, relevant, and actionable for the general public, public health, and healthcare professionals.

The platform will facilitate user testing with actual end users, allowing CDC to gather feedback efficiently and improve its digital products and services.

Work Details
The contract involves providing access to a Digital Evaluation and Analysis Platform with the following specifications:
- License Subscription Duration: 12 months per period
- Base Period: 04/01/2026 – 03/31/2027
- Option Periods:
- Option Period 1: 04/01/2027 – 03/31/2028
- Option Period 2: 04/01/2028 – 03/31/2029
- Option Period 3: 04/01/2029 – 03/31/2030
- Option Period 4: 04/01/2030 – 03/31/2031
- Functionality includes:
- Access to built-in panelists from the Contributor Network (general consumers, healthcare providers, public health professionals) for user tests.
- Capability to conduct various user tests (task-based, moderated, preference testing) without needing updates on CDC.gov.
- Ability to capture user screens and comments during evaluations without video recording.
- Customer support via email, live chat, and phone with extensive online knowledgebase.

Period of Performance
Base Period: April 1, 2026 – March 31, 2027; with four option periods extending through March 31, 2031.

Place of Performance
Performance shall take place off-site at the contractor's facilities.