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Digital Wayfinding   3

ID: 36C26226Q0506 • Type: Sources Sought • Match:  85%
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Description

This is a SOURCES SOUGHT ANNOUNCEMENT ONLY. It is neither a solicitation announcement nor a request for proposals or quotes and does not obligate the Government to award a contract. Requests for a solicitation will not receive a response. Responses to this source sought must be in writing. The purpose of this sources sought announcement is for market research to make appropriate acquisition decisions and to gain knowledge of potential qualified Service-Disabled Veteran Owned Small Businesses, Veteran Owned Small Businesses, 8(a), HubZone and other Small Businesses interested and capable of providing the services described below. Documentation of technical expertise must be presented in sufficient detail for the Government to determine that your company possesses the necessary functional area expertise and experience to compete for this acquisition. Responses to this notice shall include the following: (a) company name (b) address (c) point of contact (d) phone, fax, and email (e) DUNS number (f) Cage Code (g) Tax ID Number (h) Type of small business, e.g. Services Disabled Veteran Owned small Business, Veteran-owned small business, 8(a), HUBZone, Women Owned Small Business, Small disadvantaged business, or Small Business HUBZone business and (i) must provide a capability statement that addresses the organizations qualifications and ability to perform as a contractor for the work described below. The Department of Veteran Affairs, San Diego VA Health Care System located at 3350 La Jolla Village Dr, San Diego, CA 92161 and three other locations at VASD Kearny Mesa Outpatient Clinic: 8875 Aero Drive, San Diego CA 92110, VASD Chula Vista Outpatient Clinic: 353 H Street, Chula Vista, CA 91910, VASD Oceanside Outpatient Clinic: 1300 Rancho Del Oro Road, Oceanside, CA 92058 is requesting interactive wall-mounted way-finding touchscreen monitors with all associated hardware to enhance its wayfinding and address existing deficiencies in order to improve the navigation experience for patients and staff across multiple locations. Important information: The Government is not obligated to, nor will it pay for or reimburse any costs associated with responding to this source sought synopsis request. This notice shall not be construed as a commitment by the Government to issue a solicitation or ultimately award a contract, nor does it restrict the Government to a particular acquisition approach. The Government will in no way be bound to this information if any solicitation is issued. The VA is mandated by Public Law 109-461 to consider a total set-aside for Service-Disabled Veteran Owned Small Business set aside. However, if response by Service-Disabled Veteran Owned Small Business firms proves inadequate, an alternate set-aside or full and open competition may be determined. No sub-contracting opportunity is anticipated. The North American Classification System (NAICS) code for this acquisition is 541512 ($34.0 Million dollars). Notice to potential offerors: All offerors who provide goods or services to the United States Federal Government must be registered in the System for Award Management (SAM) at www.sam.gov and complete Online Representations and Certifications Application (ORCA). Additionally, all Service Disabled Veteran Owned Businesses or Veteran Owned Businesses who respond to a solicitation on this project must be registered with the SBA-Dynamic Small Business Search (DSBS) Registry located at https://dsbs.sba.gov. All interested Offerors should submit information by e-mail to felicia.simpson@va.gov All information submissions to be marked Attn: Felicia Simpson, Contract Specialist and should be received no later than 10:00 am MST on March 23, 2026. GENERAL INFORMATION: VA San Diego Healthcare System (VASDHS) is one of the leading health care systems serving Veterans in the VA Desert Pacific Healthcare Network. VASDHS offers a wide range of health, support, and facility services for Veterans in San Diego. Jennifer Moreno Medical Center is VASDHS main campus and is a teaching hospital providing a comprehensive range of services, leveraging state-of-the-art technology alongside education and research initiatives. BACKGROUND: The VA San Diego Healthcare System needs to enhance its wayfinding and address existing deficiencies in order to improve the navigation experience for patients and staff across multiple locations. PURPOSE: The contract requires a contractor to deliver a complete solution, including but not limited to concept, design, manufacture, installation, and maintenance of a digital wayfinding system to improve veterans experience at four VASDHS facilities. This includes recurring updates to graphic design and fabrication services to establish a comprehensive wayfinding system. The system will be essential for identifying, regulating, directing, orienting, and instructing patients, visitors, and staff. SCOPE: VASDHS is requesting interactive wall-mounted way-finding touchscreen monitors with all associated hardware at four VASDHS locations identified below: VASD Jennifer Moreno Medical Center: 3350 La Jolla Village Dr., San Diego, CA 92161 VASD Kearny Mesa Outpatient Clinic: 8875 Aero Drive, San Diego CA 92110 VASD Chula Vista Outpatient Clinic: 353 H Street, Chula Vista, CA 91910 VASD Oceanside Outpatient Clinic: 1300 Rancho Del Oro Road, Oceanside, CA 92058 The installations must meet or exceed the physical, functional, and performance specifications outlined in this section's salient characteristics. Tasks shall include, but are not limited to: Installation of 16 digital Wall mounted touchscreen monitors (47" 65") where specified with associated cabling. ADA compliant interactive floor maps Turn-by-turn directions, elevator-only routing option Top 10 Destinations quick-access cards with photos and hours Real-time content with remote update capabilities Built-in accessibility: screen reader, magnifier, text scaling and high contrast display Staff training Provide all required equipment and accessories Browser-based platform Single URL covering all four VA San Diego locations Indoor routing at each location, with exterior campus map for main hospital VA-branded QR codes placed at entrances, kiosks, and in print materials Print-Ready Maps that are in exportable layouts for brochures and designed to align with digital formats for consistency.
Background
The Department of Veteran Affairs, San Diego VA Health Care System is seeking to enhance its wayfinding capabilities to improve navigation for patients and staff across multiple locations.

The VA San Diego Healthcare System is a leading healthcare provider for veterans in the VA Desert Pacific Healthcare Network, offering a wide range of health and support services.

This contract aims to address existing deficiencies in wayfinding at four specific facilities.

Work Details
The contractor will be responsible for delivering a complete digital wayfinding solution, which includes:
- Concept, design, manufacture, installation, and maintenance of interactive wall-mounted touchscreen monitors with associated hardware.
- Installation of 16 digital wall-mounted touchscreen monitors (47"–65") with necessary cabling.
- Development of ADA compliant interactive floor maps.
- Implementation of turn-by-turn directions and an elevator-only routing option.
- Creation of 'Top 10 Destinations' quick-access cards featuring photos and hours.
- Provision of real-time content with remote update capabilities.
- Ensuring built-in accessibility features such as screen reader functionality, magnifier options, text scaling, and high contrast display.
- Conducting staff training on the new system.
- Supplying all required equipment and accessories for the system's operation.
- Developing a browser-based platform that provides a single URL covering all four VA San Diego locations.
- Establishing indoor routing at each location along with an exterior campus map for the main hospital.
- Placing VA-branded QR codes at entrances, kiosks, and in print materials for easy access to information.
- Producing print-ready maps that align with digital formats for consistency.

Place of Performance
The services will be performed at four locations: VASD Jennifer Moreno Medical Center (3350 La Jolla Village Dr., San Diego, CA 92161), VASD Kearny Mesa Outpatient Clinic (8875 Aero Drive, San Diego CA 92110), VASD Chula Vista Outpatient Clinic (353 H Street, Chula Vista, CA 91910), and VASD Oceanside Outpatient Clinic (1300 Rancho Del Oro Road, Oceanside, CA 92058).

Overview

Response Deadline
March 23, 2026, 12:00 p.m. EDT Past Due
Posted
March 17, 2026, 12:55 p.m. EDT
Set Aside
Service Disabled Veteran Owned Small Business (SDVOSBC)
Place of Performance
VA San Diego Healthcare System THREE OTHER LOCATIONS PER SOW San Diego, CA 92161 USA
Source

Current SBA Size Standard
$34 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Low
Est. Value Range
Experimental
$150,000 - $400,000 (AI estimate)
Odds of Award
25%
Signs of Shaping
The solicitation is open for 5 days, below average for the VISN 22: Desert Pacific Healthcare Network. 74% of obligations for similar contracts within the Veterans Health Administration were awarded full & open.
On 3/17/26 VISN 22: Desert Pacific Healthcare Network issued Sources Sought 36C26226Q0506 for Digital Wayfinding due 3/23/26. The opportunity was issued with a Service Disabled Veteran Owned Small Business (SDVOSBC) set aside with NAICS 541512 (SBA Size Standard $34 Million) and PSC DH10.
Primary Contact
Title
Contracting Officer
Name
Felicia Simpson   Profile
Phone
(480) 466-7919

Documents

Posted documents for Sources Sought 36C26226Q0506

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Additional Details

Source Agency Hierarchy
VETERANS AFFAIRS, DEPARTMENT OF > VETERANS AFFAIRS, DEPARTMENT OF > 262-NETWORK CONTRACT OFFICE 22L (36C262)
FPDS Organization Code
3600-00262
Source Organization Code
100173469
Last Updated
April 7, 2026
Last Updated By
felicia.simpson@va.gov
Archive Date
April 7, 2026