Delaware High School Advertising Services

Background
The Delaware Air National Guard is seeking to enhance brand awareness and support recruiting efforts among target-age demographics through comprehensive advertising material and services.
This initiative aims to engage students, parents, and local communities by providing consistent exposure during high-traffic athletic events across 15 high schools in Delaware.
The advertising campaign is set to run throughout the academic year 2026-2027.

Work Details
The contractor will be responsible for the following tasks:
1. Design and produce advertising materials tailored for each of the 15 high schools involved in the campaign.
2. Ensure consistent exposure of these materials during athletic events at the schools.
3. Submit a technical capability statement that demonstrates the ability to meet all requirements outlined in the physical specifications document.
4. Provide a firm, fixed price for various advertising services including design services and specific ads for each school listed in the solicitation.

Period of Performance
The contract will be performed over a base period of 365 days, coinciding with the academic year 2026-2027.

Place of Performance
15 High schools located within the state of Delaware - see attachments for full details. DE 19720

Bidder Requirements
Bidders must meet the following requirements:
1. Total Small Business Set-Aside status is required.
2. Vendors must demonstrate relevant past performance within the last three years on similar projects.
3. Vendors must provide a technical capability statement confirming their ability to place advertising materials in all specified schools.

Incumbent Analysis (see Incumbents section for more detail)
This opportunity appears to have a confirmed incumbent and/or closely related prior contract activity, including recent awards for Delaware Air National Guard recruiting advertising and placement. For example, Looking Glass Media (W50S6X25PA007) received $48,000 for “DEANG MOVIE ADVERTISING AND RECRUITING,” Vivo360 (W50S6X25PA006) received $36,600 for digital recruiting ads to achieve high-frequency exposure in Delaware travel corridors, and Learfield College (W50S6X25PA005) received $30,000 for out-of-home advertising at University of Delaware athletic venues. These prior efforts are similar in that they focus on DEANG recruiting/brand awareness through paid advertising placements tied to high-traffic events/venues and targeted audiences, which aligns with the current requirement to design and place school-specific advertising across 15 high schools during the 2026–2027 academic year.