DCI Advertising and Promotion for The Marine Drum and Bugle Corps

ID: M549005762922 • Type: Special Notice

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Description

Advertising services to create and increase public awareness and understanding of the United States Marine Drum & Bugle Corps (D&B) as well as the United States Marine Corps (USMC), specifically within Drum Corps International (DCI) and marching band instrumental music community.

Intended use: The services further active community awareness, public affairs, and community relations between the civilian public and the USMC as well as allow for the increased operational and logistical efficiency at requested performances throughout the summer months at Drum Corps International events. The DCI Sponsorship Package includes website and social media advertising, promotion at DCI sanctioned events, signage in high-visibility locations at select DCI events, tickets and credentials for D&B VIPs at DCI events, and the title of presenting sponsor for DCI events.

Application: Web Advertising and social media usage, Intercom promotioinal announcment during event along with the ability to perform, signage at events, VIP and general admin tickets with the ability to set up promotional booth.

The Government intends to award a sole source contract for the above services to DRUM CORPS INTERNATIONAL, INC located at 2495 DIRECTORS ROW, SUITE 1, INDIANAPOLIS, INDIANA 46241 USA. Proposed contract action is for services for which the Government intends to solicit to only one source. Under the authority of FAR Part 6.302-1, only one responsible source and no other supplies or services will satisfy the agency requirements. DURATION: The contract is for a period of performance from 23 June 2025 to 22 June 2026. A determination by the Government not to compete with this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement. For specific questions please contact Staff Sergeant Diaz, Ramiro or Captain Hoover, Bradley

Email: ramiro.diaz@usmc.mil and bradley.hoover@usmc.mil

Background
The United States Marine Corps (USMC) is seeking advertising services to enhance public awareness and understanding of the United States Marine Drum & Bugle Corps (D&B) and the USMC, particularly within the Drum Corps International (DCI) and marching band instrumental music community.

The goal of this contract is to foster active community awareness, public affairs, and relations between the civilian public and the USMC while improving operational and logistical efficiency at performances during DCI events in the summer months.

Work Details
The contractor will provide advertising and promotional services including:

1) Advertising and Promotion:

a) Web Advertising / Social Media usage which includes a large rectangle ad on DCI.org with one million impressions, logo placement on DCI.org, direct links to the sponsor's website, social media promotions including retweets and links across platforms like Facebook, YouTube, Twitter, and Instagram, and at least one featured video/photo post per month showcasing USMC D&BC.

b) Event Promotion which involves recognition through PA announcements at Indianapolis events with a minimum of three announcements during events, including two during final performances. The sponsor will also have an option for a featured performance at DCI Finals at Lucas Oil Stadium.

c) Signage provided by the sponsor will be displayed during DCI Championship Events in high-visibility areas within the venue.

2) Tickets and Credentials: The sponsor will receive ten VIP credentials and eight tickets per event for personnel during the week of the DCI World Championships.

Period of Performance
The contract is set for a period of performance from June 23, 2025, to June 22, 2026.

Place of Performance
The services will be performed primarily in Indianapolis, Indiana during DCI events.

Overview

Agency

Marine Corps Installations - National Capital Region (MCINCR) [DoD - USN - USMC - MCICOM]

Response Deadline

June 20, 2025, 11:00 a.m. EDT Past Due

Posted

June 13, 2025, 4:23 p.m. EDT

Set Aside

None

NAICS

541810 - Advertising Agencies

PSC

T099 - Photo/Map/Print/Publication- Other

Place of Performance

Indianapolis, IN 46241 United States

Source

SAM

Current SBA Size Standard

$25.5 Million

Pricing

Multiple Types Common

Est. Level of Competition

Sole Source

On 6/13/25 Marine Corps Installations - National Capital Region issued Special Notice M549005762922 for DCI Advertising and Promotion for The Marine Drum and Bugle Corps due 6/20/25.

Primary Contact

Name

Ramiro Diaz Profile

ramiro.diaz@usmc.mil

Phone

(346) 331-1236

Secondary Contact

Name

Bradley Hoover Profile

bradley.hoover@usmc.mil

Phone

(703) 432-1178

Question & Answer

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Additional Details

Source Agency Hierarchy

DEPT OF DEFENSE > DEPT OF THE NAVY > USMC > MARCORP I&L > MARINE CORPS INSTALLATIONS COMMAND > MCINCR

FPDS Organization Code

1700-M00264

Source Organization Code

500045856

Last Updated

July 5, 2025

Last Updated By

ramiro.diaz@usmc.mil

Archive Date