Communication Services Support

Background
The United States Patent and Trademark Office (USPTO), specifically the Office of the Chief Communications Officer (OCCO), is conducting market research to secure professional media communication support services.

The OCCO is responsible for managing the USPTO's public affairs function and coordinating various internal and external communications. The goal of this contract is to enhance USPTO's communication strategies and effectiveness in engaging with the public regarding patents, trademarks, and other intellectual property matters.

Work Details
The contractor will be responsible for a range of tasks including:

- Drafting media strategies and communications plans;
- Creating press releases and media advisories;
- Supporting media relations and coordinating interviews;
- Monitoring media coverage and providing reports;
- Producing content for social media, staff communications, and internet postings;
- Training USPTO staff on social media and communication strategies;
- Assessing communication skillsets and performing gap analyses.

Key areas of expertise required include strategic communications advisory support, publishing guidance, event coordination, community engagement support, message testing, stakeholder coordination, general account support, data analytics, and audiovisual production.

Place of Performance
The geographic location for performance has not been explicitly stated in the solicitation.