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Billboard Advertising

ID: W50S7F25Q0032 • Type: Synopsis Solicitation
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Description

Posted: Aug. 5, 2025, 10:33 a.m. EDT
Amendment 0001 - The purpose of this amendment is to add vendor Q and A. All other terms and conditions remain unchanged. The Minnesota Air National Guard Recruiting intends to award a Firm-Fixed Price contract for the following: 14 EACH ? Static Billboards, in accordance with the attached Statement of Objectives (SOO). - Eight (8) consecutive monthly periods, approximately 1 September 2025 ? 30 April 2026. - Advertising the Air National Guard with Government approved and provided advertising graphics. - Locations of the billboards throughout the entire state of Minnesota. Locations to be included in your quote
Posted: July 31, 2025, 4:13 p.m. EDT
Background
The Minnesota Air National Guard (MN ANG) is seeking to create brand awareness through a billboard advertising campaign across the state of Minnesota. The goal of this contract is to provide advertising services that will promote the MN ANG effectively to the target audience.

Work Details
The contractor shall provide the following deliverables:

1) 14 Static Billboards to be placed throughout Minnesota;

2) A list of billboard locations that must be approved prior to advertisement distribution;

3) Production of advertising materials using pre-approved ANG graphics once provided;

4) Target audience demographics focusing on males and females aged 18-34.

The contractor is responsible for all personnel, equipment, tools, materials, supervision, and quality control necessary for the execution of these services.

Period of Performance
8 consecutive monthly periods beginning within 15 days of contract award.

Place of Performance
Throughout the entire state of Minnesota.

Overview

Response Deadline
Aug. 11, 2025, 11:00 a.m. EDT Past Due
Posted
July 31, 2025, 4:13 p.m. EDT (updated: Aug. 5, 2025, 10:33 a.m. EDT)
Set Aside
Small Business (SBA)
Place of Performance
Entire state of Minnesota 55811
Source
SAM

Current SBA Size Standard
$34.5 Million
Pricing
Fixed Price
Est. Level of Competition
Average
Signs of Shaping
60% of obligations for similar contracts within the Department of the Army were awarded full & open.
On 7/31/25 Department of the Army issued Synopsis Solicitation W50S7F25Q0032 for Billboard Advertising due 8/11/25. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541850 (SBA Size Standard $34.5 Million) and PSC 9905.
Primary Contact
Name
Rebecca Dimler   Profile
Phone
(218) 788-7242

Documents

Posted documents for Synopsis Solicitation W50S7F25Q0032

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > NGB > W7NG USPFO ACTIVITY MNANG 148
FPDS Organization Code
2100-W50S7F
Source Organization Code
500044203
Last Updated
Aug. 5, 2025
Last Updated By
rebecca.dimler@us.af.mil
Archive Date
Aug. 29, 2025