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Auto-Rikshaw Advertising Campaign   2

ID: 191N6526Q0035 • Type: Solicitation • Match:  100%
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Description

American Embassy, New Delhi (India) inviting you to participate in the bidding process for the requirement of Auto Rikshaw Advertising Campaign for Freedom 250 Celebration at New Delhi (India). The complete requirement listed in the attached statement of work. The services offered shall be 100% compliance with the job listed in the statement of work. Please carefully read and follow the instructions in Section J of the solicitation, complete the required portions of the attached document, and submit it to the address provided in para 4 below.

In case prospective bidders are having any technical query or need more clarification/information related to subject requirement, your request for clarification must be received in writing at mehtan@state.gov and sharmac@state.gov on or before April 15, 2026, using the attached question sheet. The answer to the queries will be shared with all the prospective bidders. Any query received after the deadline given will not be considered.

Bid Submission:

  • Closing Date of Bid Submission Deadline: April 21, 2026, full day (Local India Time), which means all bids must be received by this deadline. No bid will be accepted after crossing the deadline.
  • Submission Method: Please submit your bid thru email at newdelhibids@state.gov . Bid submitted any other email Id shall not be considered for evaluation. Read the Solicitation for complete details.
  • Subject Line: Solicitation-191N6526Q0035 for Auto Rikshaw Advertising Campaign .
  • Important Note: Do not submit bid via courier or by hand. Bid received at any other address or after the deadline shall be rejected and dealt with in accordance with FAR provision 52.215-1

The U.S. Government intends to award a contract/purchase order to the responsible company submitting an acceptable offer at the lowest price. We intend to award a contract/purchase order based on initial proposals, without holding discussions, although we may hold discussions with companies in the competitive range if there is a need to do so.

Background
The American Embassy in New Delhi, India, is inviting bids for the 'Auto Rikshaw Advertising Campaign for Freedom 250 Celebration.' This initiative commemorates the 250th anniversary of U.S. independence and aims to promote public diplomacy through advertising on auto-rickshaws in New Delhi and the National Capital Region (NCR). The contract's goal is to ensure full compliance with the requirements outlined in the statement of work provided.

Work Details
The contractor will be responsible for reviewing designs provided by the Public Diplomacy Section for compatibility, printing, and installing advertisements on the back panels of 8,000 auto-rickshaws. Key tasks include:
1. Using durable, weather-resistant materials suitable for outdoor conditions, including high-quality solvent printing.
2. Producing a sample print and installation on an auto for approval before bulk production begins.
3. Securing necessary permissions from auto-rickshaw drivers, unions, and local authorities.
4. Implementing a structured documentation mechanism to verify installations, including photographic evidence and records of participating vehicles.
5. Completing initial production within 5-6 working days post-approval and full deployment within 30-45 days from purchase order issuance.

Place of Performance
The services will be performed in New Delhi and the National Capital Region (NCR), India.
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Overview

Agency
U.S. Embassy In New Delhi [DOS]
Response Deadline
April 21, 2026, 2:29 p.m. EDT Past Due
Posted
April 10, 2026, 6:52 a.m. EDT
Set Aside
None
NAICS
54189 - Other Services Related to Advertising
PSC
R701 - Support- Management: Advertising
Place of Performance
New Delhi, IN-DL 110021 India
Source
Open
Est. Level of Competition
Average
Est. Value Range
Experimental
$15,000 - $50,000 (AI estimate)
On 4/10/26 U.S. Embassy In New Delhi issued Solicitation 191N6526Q0035 for Auto-Rikshaw Advertising Campaign due 4/21/26. The opportunity was issued full & open with NAICS 54189 and PSC R701.
Primary Contact
Name
Nanak Mehta   Profile
Email
mehtan@state.gov
Phone
911124198000

Secondary Contact

Name
Chaitanya Sharma, Procurement Supervisor   Profile
Email
sharmac@state.gov
Phone
911124198000

Documents

Posted documents for Solicitation 191N6526Q0035

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Additional Details

Source Agency Hierarchy
STATE, DEPARTMENT OF > STATE, DEPARTMENT OF > US EMBASSY NEW DELHI
FPDS Organization Code
1900-191N65
Source Organization Code
100165393
Last Updated
April 10, 2026
Last Updated By
nicholspm@state.gov
Archive Date
April 22, 2026