SUBJECT: Request for Quote, ARARNG R&R Marketing Services for estimated POP (period of Performance)01/AUG 2026 to 31/JUL 2027 for a 12-month base year. The Arkansas Army National Guard, located at North Little Rock, AR intends to establish a Firm Fixed Price contract for Marketing Support Services at Camp Josheph T. Robinson in North Little Rock AR. INSTRUCTIONS: Provide quote in PDF Format via email to Leonard Roberson at leonard.d.roberson.civ@army.mil and include UEI on the document for SAM Verification purposes. Proposals which do not meet the specifications will not be considered for the award. Award will be made based on price. The Offeror's pricing will be evaluated for fair and reasonableness using FAR 13.106 3(2). Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement.
2. This is a combined synopsis/solicitation for commercial service prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 19.14, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested, and a written solicitation will not be issued. Additionally, the Government will utilize simplified procedures in accordance with FAR Part 13. The North American Industry Classification System (NAICS) code is 5411830 and the size standard is $32,500,000.00 annual sales. PCF code is R701 Support management Advertising. This combined synopsis/solicitation is issued as a Request for Quote (RFQ) 012457009. This is a combined synopsis/solicitation for commercial services. 4. This solicitation document, incorporated provisions and clauses are those in effect through 1 May 2026. 5. Contractor Responsibility: The Contractor shall provide all labor, personnel, equipment, tools, materials, and supervision necessary to complete the required services in accordance with the statement of work / performance work statement. 6. Description of Requirement: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, to perform preventative maintenance and calibration Services, as defined in the attached PWS and the equipment listing. 7. Commercial Services - the selected offeror must submit a completed copy of the listed representations and certifications; FAR 52.212-3, Offeror Representations and Certifications Commercial Products and Commercial Services (DEVIATION 2024-O0002). FAR 52.212-4 Contract Terms and Conditions Commercial Products and Commercial Services. FAR 52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders Commercial Products and Commercial Services (DEVIATION 2024-O0002). 8. The following clauses are incorporated by reference: 52.203-13, 52.204-10, 52.219-14, 52.222-3, 52.222-19, 52.222-21, 52.222-26, 52.222-35, 52.222-36, 52.222-37, 52.222-41, 52.222-42, 52.222-50, 52.223-6, 52.223-18, 52.225-1, 52.225-13, 52.232-33, 52.232-34, 52.237-1 Site Visit, 52.237-2, 52- 424-15, 52.244-6, 52.246-4, 52-249-1, 52-249-2, 52.249-8, 52.252-3, 52.252-4, 52.252-5, 52.252-6, 52.253-1 The full text of the referenced FAR clauses may be accessed electronically at https://www.acquisition.gov/far/. 9. Addendum to FAR 52.212-1, Instructions to Offerors Commercial Products and Commercial Services (SEP 2023) Request for Quotation (RFQ): Quote shall contain the following information: RFQ NUMBER; TIME SPECIFIED FOR RECEIPT OF OFFERS; BUSINESS NAME; BUSINESS ADDRESS; TELEPHONE NUMBER OF OFFEROR; CAGE CODE; UNIQUE ENTITY IDENTIFIER (UEI); AND ACKNOWLEDGEMENT OF ALL SOLICITATION AMENDMENTS. 10. Offeror shall complete, and include with its submission, the following: Technical Capability Statement, which adequately illustrates the proposed services, experience, and past performance (include business name, point of contact, address and telephone number). Completed 52.212-3 Offeror Representation and Certifications Commercial Products and Commercial Services (DEVIATION Page 2 of 4 2024-O0002). 11. The provision at FAR 52.212-2, Evaluation Commercial Products and Commercial Services (NOV 2023), and the addendum, applies to this acquisition. Addendum to FAR 52.212-2, Evaluation - Award will be made to small business(100%) based on price alone. All pricing must be completed using CLIN description and item breakout. Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement. The agency will first evaluate price and then evaluate the apparent lowest-price quote for acceptability confirming the quote conforms to the requirements in the solicitation. If the lowest-price offeror is evaluated as unacceptable, the agency will then consider the acceptability of the next lowest price offer, continuing this process as necessary. This is being awarded using Simplified acquisition procedures in FAR 13 and is considered commercial IAW FAR 12. 12. Offerors must have completed the provision at FAR 52.212-3 Offeror Representations and Certifications Commercial Products and Commercial Services (DEVIATION 2024-O0002), electronically at http://www.sam.gov within the past year to be considered for award. Vendors must be actively registered in the System for Award Management (SAM); the website is https://www.sam.gov/portal/public/SAM/ . Contact SAM at US Calls: 866-606-8220. However, a Unique Entity Identifier number must be known prior to registration. 13. Offerors shall provide quotes no later than12:00 PM CT, 6 JUL 2026 to leonard.d.roberson.civ@army.mil. If there are any questions regarding this combined synopsis/solicitation, please send an email to leonard.d.roberson.civ@army.mil.
*******see attached PWS*******
Background
The Arkansas Army National Guard (ARNG) is seeking marketing support services to enhance its recruiting efforts. The contract aims to establish a Firm Fixed Price agreement for marketing services at Camp Joseph T. Robinson in North Little Rock, AR, with an estimated period of performance from August 1, 2026, to July 31, 2027. This initiative is part of the ARNG's mission to effectively recruit and retain personnel.
Work Details
The contractor will be responsible for providing comprehensive marketing services that include:
1. Developing an annual social media strategy aligned with ARARNG recruiting objectives and submitting it for approval within 30 days of contract start.
2. Creating a monthly content calendar for social media posts, which must be submitted for government approval by the last business day of the preceding month.
3. Posting approved content five times per week on designated social media channels while adhering to NGB brand standards.
4. Conducting media research and developing a media strategy and plan addressing ARARNG marketing objectives.
5. Purchasing and placing paid media on behalf of the ARARNG, with a total media budget not exceeding $14,000 (with specific allocations for strategy execution and paid placements).
6. Monitoring platform performance and providing access to a real-time online dashboard tracking key performance indicators (KPIs).
7. Ensuring data security and compliance regarding lead data and Personally Identifiable Information (PII), including adherence to FedRAMP Moderate baseline and DoD Impact Level 4 authorization requirements.
8. Conducting bi-weekly status meetings, monthly campaign reporting, annual ROI analysis, in-person training sessions, online training sessions, and monthly consulting sessions as outlined in the Performance Work Statement (PWS).
Period of Performance
August 1, 2026 to July 31, 2027
Place of Performance
Camp Joseph T. Robinson, North Little Rock, AR
Bidder Requirements
Bidders must meet the following requirements: Small Business Set Aside - Total (SBA); provide all necessary labor, personnel, equipment, tools, materials, supervision; submit completed representations and certifications; provide technical capability statements illustrating proposed services and past performance; ensure compliance with security controls related to PII; maintain FedRAMP Moderate authorization.
