AI-Enabled Marketing and Communications Campaign Management System

Background
The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) is seeking innovative, commercial AI-enabled Marketing and Communications Campaign Management System solutions to modernize its marketing operations and enhance recruitment efforts.

The DAF faces challenges such as untapped internal capabilities, inefficient workflow management, fragmented data sets, and complex organizational needs that require tailored marketing strategies. The primary goal is to acquire a platform that enables rapid marketing campaign creation and enhances recruitment effectiveness by leveraging the DAF's internal storytelling capacity.

Work Details
The contract involves providing an AI-Enabled Marketing Communications Campaign Management System to modernize recruitment campaign creation and workflow management for the Air Force Total Force, including Active Duty, Air National Guard, Reserves, and Space Force.

Key tasks include:
- Enabling rapid campaign creation using existing DAF content;
- Streamlining multi-user workflows;
- Providing comprehensive tracking of end-to-end campaigns across various platforms (e.g., social media, paid digital, organic earned);
- Integrating AI-powered tools for content generation, campaign automation, audience segmentation, performance optimization, and AI-simulated focus groups;
- Ensuring integration with internal and external data sources such as Google Analytics and Salesforce;
- Supporting real-time field reporting;
- Complying with applicable DoD standards (FedRAMP, CMMC, Section 508);
- Ensuring scalability and customization for diverse mission areas;
- Including robust ROI/KPI tracking;
- Providing role-based access; and
- Offering comprehensive training to enhance recruitment effectiveness.

Place of Performance
The contract will be performed at Joint Base San Antonio (JBSA) – Randolph, Texas.