National Communications, Marketing, and Media Support

The purpose of this contract is to provide NHTSA with a timely and effective mechanism to obtain technical services supporting a full range of communication activities. Such activities include but are not limited to planning, developing, producing, and delivering messaging, strategies, and materials for multiple multiplatform consumer advertising campaigns targeting both national and niche audiences. The Contractor shall provide comprehensive communication services to include developing and executing consumer-targeted advertising campaigns and that includes financing and placing national media buys. The Contractor shall also develop and distribute innovative campaign materials and execute other communication activities to support NHTSA's behavioral campaigns and traffic safety issues.