HRM/NRD Marketing and Advertising Services

U.S. Customs and Border Protection, an Agency of the Department of Homeland Security (DHS), has a requirement for strategic communication, marketing and advertising services under a FAR Part 8.405-3 single award Blanket Purchase Agreement (BPA). CBP requires a vendor that can execute and optimize plans through the utilization of benchmarks and key performance indicators. These services shall aid in placement and negotiation of media buys; development and updating of creative content; iterative work associated with obtaining governmental approvals; coordination with other CBP Recruiting and Marketing vendors; making updates to the cbp.gov/careers online presence, and providing up-to-date and relevant reports. The services under the BPA shall encompass both digital and traditional advertising; communication associated with recruiting; travel and specified deliverables in accordance with the Statement of Objectives (SOO). Acquisition Strategy: SB Set-Aside