Campaign Support

The purpose of this requirement is to obtain support for the program office to generate and implement strategic plans, educational and instructional product design and development, partnership approaches, and technical requirements for each campaign respectively. The requirement shall consist of a collection of services designed to develop and implement educational awareness training and tools, with a concentrated focus on increasing comprehension nationwide. The Contractor shall have the ability to effectively measure campaign efficacy for the If You See Something, Say Something Campaign. The Contractor shall work with the Government to ensure efficiency is measured throughout the process. It is imperative to the success of the program that outcome measures be built into each marketing outreach and awareness tactic to demonstrate the viability of each approach.