CLACKAMAS COUNTY TOURISM SEARCH ENGINE MARKETING ( ??SEM ??)

Background
Clackamas County is seeking proposals for Search Engine Marketing (SEM) services to enhance its tourism efforts under the brand name 'Mt. Hood Territory.' The goal of this contract is to optimize the economic impacts of the tourism industry derived from the County's Transient Room Tax. This will improve the quality of life for residents. The selected vendor will work closely with Clackamas County Tourism (CCT) staff to implement a data-driven marketing strategy that aligns with CCT's strategic priorities.

Work Details
The scope of work includes:

1. Strategy, Research and Planning: Develop a comprehensive SEM strategy, conduct keyword research, and collaborate with the marketing team to set goals and identify target audiences, focusing on local and regional markets including Oregon, Washington, California, and underserved communities.

2. Ad Creation and Management: Execute seasonal and evergreen ad campaigns with an annual budget of $120,000. This includes writing compelling ad copy, testing ad variations, and optimizing performance daily.

3. Performance Tracking and Reporting: Track KPIs in real-time dashboards using GA4 and provide seasonal performance reports with actionable recommendations.

4. Project Management: Serve as a single point of contact for CCT, hold annual kick-off meetings, and provide monthly performance reports.

5. Trainings: Conduct two SEM training sessions annually for CCT partners or staff.

Period of Performance
The contract will commence upon execution and will continue through June 30, 2029.

Place of Performance
Services will be performed primarily in Clackamas County, Oregon.

Bidder Requirements
Proposers must comply with Oregon tax laws and non-discrimination policies. They should have experience working with tourism or government agencies and be capable of providing references from similar clients.