M9549419C0020
Definitive Contract
OVERVIEW
Awardee
Government Description
MCRC ADVERTISING SERVICES SUPPORT
Awarding / Funding Agency
Place of Performance
Atlanta, GA 30326 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition
Est. Average FTE
586
Related Opportunity
Notes
Forecast Listed as the incumbent award in contract forecast MCRC ADVERTISING SERVICES SUPPORT.
Amendment Since initial award the Potential Award value has increased 14% from $529,904,636 to $604,721,602.
Subcontracting Plan This Definitive Contract has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 32%
Amendment Since initial award the Potential Award value has increased 14% from $529,904,636 to $604,721,602.
Subcontracting Plan This Definitive Contract has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 32%
Wunderman Thompson was awarded
Definitive Contract M95494-19-C-0020
worth up to $604,721,602
by Marine Corps Installations Command
through solicitation Marine Corps Recruiting Command Advertising Support
in September 2019.
The contract
has a duration of 5 years 3 months and
was awarded
full & open
with
NAICS 541810 and
PSC R701.
As of today, the Definitive Contract has a total reported backlog of $142,788,614 and funded backlog of $25,290,182.
DOD ANNOUNCEMENTS
Sept. 18, 2019:
J. Walter Thompson U.S.A. LLC, doing business as Wunderman Thompson, of Atlanta, Georgia, is being awarded a $79,169,854 firm-fixed-price, one year contract for full service advertising agency support to furnish supplies and services to enhance the Marine Corps' recruiting efforts. This contract includes four one-year option periods which, if exercised, could bring the cumulative value of this contract to $529,904,636. Work will be performed in Atlanta, Georgia, and is expected to be completed December 2020. If all options are exercised, work will continue through December 2024. This award is subject to the availability of funds. Fiscal 2020 operation and maintenance (Marine Corps) funds in the amount of $79,169,854 will be obligated when funding becomes available and will expire Sept. 30, 2020. This contract was competitively procured via solicitation on the Federal Business Opportunities website, with three proposals received. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity (M95494-19-C-0020).
STATUS
(Open)
Period of Performance
9/18/19
Start Date
12/19/22
Current End Date
12/19/24
Potential End Date
Obligations and Backlog
$461.9M
Total Obligated
$487.2M
Current Award
$604.7M
Potential Award
$25.3M
Funded Backlog
$142.8M
Total Backlog
AWARD HIERARCHY
Definitive Contract
M9549419C0020
Subcontracts
ACTIVITY TIMELINE
OPPORTUNITY LIFECYCLE
Procurement History for M9549419C0020
TRANSACTION HISTORY
Modifications to M9549419C0020
COMPETITION
Offers Received
3
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No
OTHER CATEGORIZATIONS
Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Defense Program
None
DoD Claimant Code
Services
IT Commercial Item Category
Not Applicable
AGENCY DETAIL
Awarding Office
M95494 COMMANDING OFFICER
Funding Office
M95494 COMMANDING OFFICER
Created By
francis.lirio.m95494@usmc.mil
Last Modified By
francis.lirio.m95494@usmc.mil
Approved By
francis.lirio.m95494@usmc.mil
LEGISLATIVE
Legislative Mandates
None Applicable
Performance District
GA-05
Senators
Jon Ossoff
Raphael Warnock
Raphael Warnock
Representative
Nikema Williams
Last Modified: 10/21/22