M9549419C0020
Definitive Contract
Overview
Government Description
MCRC ADVERTISING SERVICES SUPPORT
Awardee
Awarding Agency
Funding Agency
Place of Performance
Atlanta, GA 30326 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition
Related Opportunity
Analysis Notes
Forecast Listed as the incumbent award in contract forecast MCRC ADVERTISING SERVICES SUPPORT.
Amendment Since initial award the Potential Award value has increased 4% from $639,074,274 to $662,269,278.
Subcontracting Plan This Definitive Contract has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 30%
Amendment Since initial award the Potential Award value has increased 4% from $639,074,274 to $662,269,278.
Subcontracting Plan This Definitive Contract has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 30%
Wunderman Thompson was awarded
Definitive Contract M9549419C0020 (M95494-19-C-0020)
for Mcrc Advertising Services Support
worth up to $662,269,278
by Marine Corps
in September 2019.
The contract
has a duration of 5 years 3 months and
was awarded
through solicitation Marine Corps Recruiting Command Advertising Support
full & open
with
NAICS 541810 and
PSC R701
via direct negotiation acquisition procedures with 3 bids received.
As of today, the Definitive Contract has a total reported backlog of $36,238,756 and funded backlog of $36,238,756.
DOD Announcements
Sep 2019:
J. Walter Thompson U.S.A. LLC, doing business as Wunderman Thompson, of Atlanta, Georgia, is being awarded a $79,169,854 firm-fixed-price, one year contract for full service advertising agency support to furnish supplies and services to enhance the Marine Corps' recruiting efforts. This contract includes four one-year option periods which, if exercised, could bring the cumulative value of this contract to $529,904,636. Work will be performed in Atlanta, Georgia, and is expected to be completed December 2020. If all options are exercised, work will continue through December 2024. This award is subject to the availability of funds. Fiscal 2020 operation and maintenance (Marine Corps) funds in the amount of $79,169,854 will be obligated when funding becomes available and will expire Sept. 30, 2020. This contract was competitively procured via solicitation on the Federal Business Opportunities website, with three proposals received. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity (M95494-19-C-0020).
Nov 2020: J. Walter Thompson U.S.A. LLC, doing business as Wunderman Thompson, Atlanta, Georgia, is awarded an $80,056,529 modification to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period One to furnish supplies and services to enhance the Marine Corps’ recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide-range of advertising formats (e.g., television, radio, print media, internet and direct marketing). Work will be performed in Atlanta, Georgia, with an expected completion date of December 2021. Fiscal 2021 operation and maintenance (Marine Corps) funds in the amount of $80,056,529 are obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Mar 2021: Wunderman Thompson, Atlanta, Georgia, is awarded a $25,000,000 cost-reimbursable modification P00015 under previously awarded contract M95494-19-C-0020. This modification exercises and incrementally funds the option for additional paid media in support of officer and enlisted recruiting programs. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2021. Fiscal 2021 operation and maintenance (Marine Corps) funds in the amount of $8,000,000 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command, Contracting Office, Arlington, Virginia, is the contracting activity.
Apr 2021: Wunderman Thompson, Atlanta, Georgia, is awarded a $37,758,212 modification (P00017) to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification adds local program support for the Eastern recruiting region, Western recruiting region, and six Marine Corps districts for Option Periods One, Two, Three, and Four. This effort includes a full range of advertising services, recruiting initiatives, and partnerships in support of officer and enlisted programs. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2021. Fiscal 2021 operation and maintenance (Marine Corps) funds in the amount of $9,213,243 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Dec 2021: Wunderman Thompson, Atlanta, Georgia, is awarded an $115,324,360 modification (P00022) to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period Two to furnish supplies and services to enhance Marine Corps recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide-range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). Work will be performed in Atlanta, Georgia, with an expected completion date of December 2022. Fiscal 2022 operation and maintenance (Marine Corps) funds in the amount of $115,324,360 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
May 2022: Wunderman Thompson, Atlanta, Georgia, is awarded a $19,827,405 modification (P00026) to previously awarded firm-fixed-price and cost-reimbursable contract M95494-19-C-0020. This modification provides for paid media in support of officer and enlisted recruiting programs and associated services. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2022. Fiscal 2022 operation and maintenance (Marine Corps) funds in the amount of $19,827,405 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Dec 2022: Wunderman Thompson, Atlanta, Georgia, is awarded a $116,400,429 modification (P00031) to previously awarded, firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period Three to furnish supplies and services to enhance the United States Marine Corps' recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide-range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). Work will be performed in Atlanta, Georgia, with an expected completion date of December 2023. Fiscal 2023 operation and maintenance (Marine Corps) funds in the amount of $104,154,000 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Feb 2023: Wunderman Thompson, Atlanta, Georgia, is awarded a $34,352,672 modification (P00032) to previously awarded, firm-fixed-price and cost-reimbursable contract M95494-19-C-0020. This modification will provide supplemental advertising initiatives including the development of a tactical advertising strategy and production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing) to enhance Marine Corps recruiting efforts. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2023. Fiscal 2023 operation and maintenance (Marine Corps) funds in the amount of $34,352,672 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Dec 2023: Wunderman Thompson, Atlanta, Georgia, is awarded an $140,693,436 modification (P00035) to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period Four in the amount of $117,498,433 to furnish supplies and services to enhance the Marine Corps’ recruiting efforts. In addition, this modification will provide supplemental advertising initiatives under Attachment J8-B, Advertising Strategy, in the amount $23,195,004. These initiatives will enhance the Marine Corps’ recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). This modification increases the value of the basic contract by $140,693,436. The new total value is $662,269,278. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2024. Fiscal 2024 operation and maintenance (Marine Corps) funds in the amount of $117,498,433 will be obligated at time of award. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Nov 2020: J. Walter Thompson U.S.A. LLC, doing business as Wunderman Thompson, Atlanta, Georgia, is awarded an $80,056,529 modification to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period One to furnish supplies and services to enhance the Marine Corps’ recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide-range of advertising formats (e.g., television, radio, print media, internet and direct marketing). Work will be performed in Atlanta, Georgia, with an expected completion date of December 2021. Fiscal 2021 operation and maintenance (Marine Corps) funds in the amount of $80,056,529 are obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Mar 2021: Wunderman Thompson, Atlanta, Georgia, is awarded a $25,000,000 cost-reimbursable modification P00015 under previously awarded contract M95494-19-C-0020. This modification exercises and incrementally funds the option for additional paid media in support of officer and enlisted recruiting programs. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2021. Fiscal 2021 operation and maintenance (Marine Corps) funds in the amount of $8,000,000 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command, Contracting Office, Arlington, Virginia, is the contracting activity.
Apr 2021: Wunderman Thompson, Atlanta, Georgia, is awarded a $37,758,212 modification (P00017) to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification adds local program support for the Eastern recruiting region, Western recruiting region, and six Marine Corps districts for Option Periods One, Two, Three, and Four. This effort includes a full range of advertising services, recruiting initiatives, and partnerships in support of officer and enlisted programs. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2021. Fiscal 2021 operation and maintenance (Marine Corps) funds in the amount of $9,213,243 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Dec 2021: Wunderman Thompson, Atlanta, Georgia, is awarded an $115,324,360 modification (P00022) to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period Two to furnish supplies and services to enhance Marine Corps recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide-range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). Work will be performed in Atlanta, Georgia, with an expected completion date of December 2022. Fiscal 2022 operation and maintenance (Marine Corps) funds in the amount of $115,324,360 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
May 2022: Wunderman Thompson, Atlanta, Georgia, is awarded a $19,827,405 modification (P00026) to previously awarded firm-fixed-price and cost-reimbursable contract M95494-19-C-0020. This modification provides for paid media in support of officer and enlisted recruiting programs and associated services. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2022. Fiscal 2022 operation and maintenance (Marine Corps) funds in the amount of $19,827,405 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Dec 2022: Wunderman Thompson, Atlanta, Georgia, is awarded a $116,400,429 modification (P00031) to previously awarded, firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period Three to furnish supplies and services to enhance the United States Marine Corps' recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide-range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). Work will be performed in Atlanta, Georgia, with an expected completion date of December 2023. Fiscal 2023 operation and maintenance (Marine Corps) funds in the amount of $104,154,000 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Feb 2023: Wunderman Thompson, Atlanta, Georgia, is awarded a $34,352,672 modification (P00032) to previously awarded, firm-fixed-price and cost-reimbursable contract M95494-19-C-0020. This modification will provide supplemental advertising initiatives including the development of a tactical advertising strategy and production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing) to enhance Marine Corps recruiting efforts. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2023. Fiscal 2023 operation and maintenance (Marine Corps) funds in the amount of $34,352,672 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Dec 2023: Wunderman Thompson, Atlanta, Georgia, is awarded an $140,693,436 modification (P00035) to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period Four in the amount of $117,498,433 to furnish supplies and services to enhance the Marine Corps’ recruiting efforts. In addition, this modification will provide supplemental advertising initiatives under Attachment J8-B, Advertising Strategy, in the amount $23,195,004. These initiatives will enhance the Marine Corps’ recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). This modification increases the value of the basic contract by $140,693,436. The new total value is $662,269,278. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2024. Fiscal 2024 operation and maintenance (Marine Corps) funds in the amount of $117,498,433 will be obligated at time of award. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.
Status
(Open)
Last Modified 12/19/23
Period of Performance
9/18/19
Start Date
12/19/24
Current End Date
12/19/24
Potential End Date
Obligations and Backlog
$626.0M
Total Obligated
$662.3M
Current Award
$662.3M
Potential Award
$36.2M
Funded Backlog
$36.2M
Total Backlog
Award Hierarchy
Definitive Contract
M9549419C0020
Subcontracts
Activity Timeline
Labor Services Billing
Annual labor billing rates and FTE reported for M9549419C0020
| Year | Services Invoiced | Hours | FTE | Blended Rate |
|---|---|---|---|---|
| 2021 | $109,512,558 | 588,296.5 | 282.8 | $186.15 |
| 2022 | $123,018,749 | 178,336.8 | 85.7 | $689.81 |
Opportunity Lifecycle
Procurement history for M9549419C0020
Transaction History
Modifications to M9549419C0020
People
Suggested agency contacts for M9549419C0020
Competition
Number of Bidders
3
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No
Other Categorizations
Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Defense Program
None
DoD Claimant Code
Services
IT Commercial Item Category
Not Applicable
Awardee UEI
SF2NA13BJQU4
Awardee CAGE
3PMN9
Agency Detail
Awarding Office
M95494 COMMANDING OFFICER
Funding Office
M95492
Created By
tara.murphy@usmc.mil
Last Modified By
tara.murphy@usmc.mil
Approved By
tara.murphy@usmc.mil
Legislative
Legislative Mandates
None Applicable
Performance District
GA-05
Senators
Jon Ossoff
Raphael Warnock
Raphael Warnock
Representative
Nikema Williams
Budget Funding
| Federal Account | Budget Subfunction | Object Class | Total | Percentage |
|---|---|---|---|---|
| Operation and Maintenance, Marine Corps (017-1106) | Department of Defense-Military | Printing and reproduction (24.0) | $349,766,488 | 100% |
Modified: 12/19/23