PRIME CONTRACT

M9549419C0020

Definitive Contract

OVERVIEW

Government Description
MCRC ADVERTISING SERVICES SUPPORT
Place of Performance
Atlanta, GA 30326 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition
Est. Average FTE
586
Notes
Forecast Listed as the incumbent award in contract forecast MCRC ADVERTISING SERVICES SUPPORT.
Amendment Since initial award the Potential Award value has increased 14% from $529,904,636 to $604,721,602.
Subcontracting Plan This Definitive Contract has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 32%
Wunderman Thompson was awarded Definitive Contract M95494-19-C-0020 worth up to $604,721,602 by Marine Corps Installations Command through solicitation Marine Corps Recruiting Command Advertising Support in September 2019. The contract has a duration of 5 years 3 months and was awarded full & open with NAICS 541810 and PSC R701. As of today, the Definitive Contract has a total reported backlog of $142,788,614 and funded backlog of $25,290,182.

DOD ANNOUNCEMENTS

Sept. 18, 2019: J. Walter Thompson U.S.A. LLC, doing business as Wunderman Thompson, of Atlanta, Georgia, is being awarded a $79,169,854 firm-fixed-price, one year contract for full service advertising agency support to furnish supplies and services to enhance the Marine Corps' recruiting efforts. This contract includes four one-year option periods which, if exercised, could bring the cumulative value of this contract to $529,904,636. Work will be performed in Atlanta, Georgia, and is expected to be completed December 2020. If all options are exercised, work will continue through December 2024. This award is subject to the availability of funds. Fiscal 2020 operation and maintenance (Marine Corps) funds in the amount of $79,169,854 will be obligated when funding becomes available and will expire Sept. 30, 2020. This contract was competitively procured via solicitation on the Federal Business Opportunities website, with three proposals received. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity (M95494-19-C-0020).

STATUS
(Open)

Period of Performance
9/18/19
Start Date
12/19/22
Current End Date
12/19/24
Potential End Date
64.0% Complete

Obligations and Backlog
$461.9M
Total Obligated
$487.2M
Current Award
$604.7M
Potential Award
76% Funded
$25.3M
Funded Backlog
$142.8M
Total Backlog

AWARD HIERARCHY

Definitive Contract

M9549419C0020

Subcontracts

-

ACTIVITY TIMELINE

OPPORTUNITY LIFECYCLE

Procurement History for M9549419C0020

TRANSACTION HISTORY

Modifications to M9549419C0020

COMPETITION

Offers Received
3
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No

OTHER CATEGORIZATIONS

Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Defense Program
None
DoD Claimant Code
Services
IT Commercial Item Category
Not Applicable
AGENCY DETAIL
Awarding Office
M95494 COMMANDING OFFICER
Funding Office
M95494 COMMANDING OFFICER
Created By
francis.lirio.m95494@usmc.mil
Last Modified By
francis.lirio.m95494@usmc.mil
Approved By
francis.lirio.m95494@usmc.mil

LEGISLATIVE

Legislative Mandates
None Applicable
Performance District
GA-05
Senators
Jon Ossoff
Raphael Warnock
Representative
Nikema Williams
Last Modified: 10/21/22