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Sources Sought Notice - K-12 Data services digital platform USMA West Point

ID: W911SD26QA003 • Type: Sources Sought • Match:  85%
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Description

SOURCES SOUGHT NOTICE

THIS IS A Sources Sought Notice ONLY. THIS IS NOT A SOLICITATION.

The U.S. Government desires to procure a platform that can provide proprietary K-12 school data, Market Intelligence Services, and premium profile services for the United States Military Academy Directorate of Admissions (DAD) on a small business set-aside basis, provided 2 or more qualified small businesses respond to this sources sought notice with information sufficient to support a set-aside. Be advised that the U.S. Government will not be able to set aside this requirement if 2 or more small businesses do not respond with information to support the set-aside. We encourage all small businesses, in all socioeconomic categories (including, 8(a) Business Development Program, Small Disadvantage Business, Historically Underutilized Business Zone, Service-Disabled Veteran-Owned, Women-Owned Small Business concerns), to identify their capabilities in meeting the requirement at a fair market price.

This notice is issued solely for information and planning purposes it does not constitute a Request for Quote (RFQ)/Invitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this sources sought notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future RFQ or IFB or RFP, if any is issued. If a solicitation is released, it will be synopsized on the Governmentwide Point of Entry. It is the responsibility of potential offerors to monitor the Governmentwide Point of Entry for additional information pertaining to this requirement. The anticipated NAICS code(s) is: 541613 Marketing Consulting Services with a size standard of $19.0 million dollars.

SEE ATTACHED PWS FOR MORE INFO ON REQUIREMENT

In response to this Sources Sought Notice, please provide:

1. Name of the firm, point of contact, phone number, email address, DUNS number, CAGE code, a statement regarding small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.

2. Identify whether your firm is interested in competing for this requirement as a prime contractor or not. Identify subcontracting, joint ventures or teaming arrangement that will be pursued, if any. Identify if you're a Federal Supply Schedule (FSS) Contractor.

3. Information in sufficient detail regarding previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.

4. Information to help determine if the requirement is commercially available, including pricing information, basis for the pricing information (e.g., market pricing, catalog pricing), delivery schedules, customary terms and conditions, warranties, etc.

5. Identify how the Army can best structure these contract requirements to facilitate competition by and among small business concerns.

6. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. If you believe that this action is unreasonably restricting competition, include the subject of the acquisition, this announcement, and the MICC POC information from the SAM.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.

7. Recommendations to improve the approach/specifications/draft PWS/PRS to acquiring the identified items/services.

8. Please send all responses by Thursday, 11 December 2025 at 4 PM EST to Leslie Duron, at leslie.a.duron.civ@army.mil, and be sure to include the Sources Sought Notice ID (W911SD26QA003) in your email subject line.

Background
The U.S. Government, specifically the United States Military Academy (USMA) Directorate of Admissions, seeks to procure a platform that provides proprietary K-12 school data, market intelligence services, and premium profile services. This initiative aims to enhance the Academy's ability to identify, engage, and recruit qualified applicants nationwide while meeting congressional mandates and institutional goals for academic excellence and leadership potential. The Directorate requires high-quality K-12 institutional data and insights into student behavior and market trends to remain competitive in recruiting efforts.

Work Details
The contractor shall provide the following services:

1. K–12 School Premium Data: Access to a structured dataset of U.S. K–12 schools updated three times per year, including school name, location, NCES ID, CEEB code, contact information, enrollment and demographic data, academic ratings, district indicators, and regional growth data. Delivery methods include SFTP, API, or web-based portal in CRM-compatible formats (CSV or JSON).

2. Market Intelligence Service: A license for a platform enabling admissions staff to analyze recruitment strategies with capabilities such as aggregated demographic data on student college interests, user engagement insights, interactive dashboards for filtering data by various criteria, automated report generation on key indicators, and quarterly updates. Initial onboarding and training for up to ten user licenses will also be provided.

3. USMA Profile on Platform: A premium profile presence featuring custom messaging sections, embedded links for applications and visits, removal of competitor ads from the profile page, integration of multimedia content, and access to performance analytics including engagement metrics.

Period of Performance
Base Period: One (1) year from the date of award with two (2) option years.

Place of Performance
Access online systems and data will be provided via web portal or data transfer; no onsite performance is required at USMA.

Overview

Response Deadline
Dec. 11, 2025, 4:00 p.m. EST Past Due
Posted
Dec. 5, 2025, 8:54 a.m. EST
Set Aside
Small Business (SBA)
Place of Performance
West Point, NY 10996 United States
Source

Current SBA Size Standard
$19 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Low
Est. Value Range
Experimental
$50,000 - $250,000 (AI estimate)
Odds of Award
67%
Signs of Shaping
The solicitation is open for 6 days, below average for the MICC West Point.
On 12/5/25 MICC West Point issued Sources Sought W911SD26QA003 for Sources Sought Notice - K-12 Data services digital platform USMA West Point due 12/11/25. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541613 (SBA Size Standard $19 Million) and PSC R701.
Primary Contact
Name
Leslie Duron   Profile
Phone
None

Documents

Posted documents for Sources Sought W911SD26QA003

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > AMC > ACC > MISSION & INSTALLATION CONTRACTING COMMAND > FDO EUSTIS
FPDS Organization Code
2100-W911SD
Source Organization Code
500036761
Last Updated
Dec. 27, 2025
Last Updated By
leslie.a.duron.civ@army.mil
Archive Date
Dec. 26, 2025