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Office of Public Affairs & Communication (OPAC) Support Services

ID: M67854-24-I-0506 • Type: Sources Sought • Match:  85%
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Description

Marine Corps Systems Command (MCSC) Office of Public Affairs & Communication (OPAC) is seeking information regarding industry interest and capabilities for providing support services in the following areas:

  1. Photography: High-quality, journalistic (AP Style) photography, cropping, editing and photo captioning.
  2. Videography: High-quality video capture and editing. Editing in accordance with audiovisual standards and captioning to conform with Section 508 of the Rehabilitation Act (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998 (P.L. 105-220), August 7, 1998. Creating video products for multiple platforms (e.g., social media, TV display, etc.). Animation and 3D rendering capabilities in support of video products.
  3. Writing and Editing: Journalistic (AP Style) writing and editing. Conducting research, writing, proofreading, and editing written products.
  4. Visual Information: Graphic design for multiple mediums (e.g., digital signage, social media, print products, etc.). Print and production of visual information/communication products.
  5. Social Media: Managing and developing content for social media platforms. Coordinating, executing, and measuring success of social media campaigns. Using social media management platforms (e.g., Hootsuite, Sprout, etc.) to manage content and to determine optimal posting times and frequencies.
  6. Website: Managing and developing content for a public website and internal SharePoint Knowledge Center. Managing design and layout of both platforms using the Armed Forces Public Information Management System (AFPIMS).
  7. Community Relations: Event planning and execution for internal events and external engagements, including protocol-related support for distinguished visitors.
  8. Metrics & Analysis: Tracking metrics and conducting analysis on public affairs efforts, to include news articles, social media content, website content, and external media.
  9. Administration: Managing deliverable schedules and quality. Ensuring project and customer goals are met and adhere to budget. Managing a content calendar for articles, social media, video, and visual information products.
Background
The Marine Corps Systems Command (MCSC) Office of Public Affairs & Communication (OPAC) is seeking information regarding industry interest and capabilities for providing support services. The goal of this initiative is to enhance the public affairs efforts of the MCSC by leveraging industry expertise in various communication and media-related tasks.

Work Details
The contract will encompass a range of support services including:

1. Photography: High-quality, journalistic (AP Style) photography, cropping, editing, and photo captioning.

2. Videography: High-quality video capture and editing that adheres to audiovisual standards and Section 508 compliance. This includes creating video products for multiple platforms such as social media and TV displays, as well as animation and 3D rendering capabilities.

3. Writing and Editing: Journalistic writing and editing in AP Style, including research, proofreading, and editing written products.

4. Visual Information: Graphic design for various mediums including digital signage, social media, and print products; also includes print and production of visual communication materials.

5. Social Media: Management and development of content for social media platforms, execution of campaigns, and use of management tools to optimize posting strategies.

6. Website: Content management for a public website and internal SharePoint Knowledge Center, including design management using the Armed Forces Public Information Management System (AFPIMS).

7. Community Relations: Planning and execution of events for both internal stakeholders and external engagements with protocol support for distinguished visitors.

8. Metrics & Analysis: Tracking metrics related to public affairs efforts across news articles, social media content, website content, and external media analysis.

9. Administration: Management of deliverable schedules and quality assurance to meet project goals within budget constraints; includes managing a content calendar for all communication products.

Place of Performance
The geographic location for performance is not explicitly stated but an Industry Day is tentatively scheduled in Quantico, VA.
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Overview

Agency
Marine Corps (USMC) [DoD - USN]
Response Deadline
Aug. 23, 2024, 10:00 a.m. EDT Past Due
Posted
Aug. 9, 2024, 9:37 a.m. EDT
Set Aside
8(a) (8A)
NAICS
541820 - Public Relations Agencies
PSC
R708 - Support- Management: Public Relations
Place of Performance
Quantico, VA 22134 United States
Source
Open
Current SBA Size Standard
$19 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Low
Odds of Award
23%
Signs of Shaping
75% of obligations for similar contracts within the Department of the Navy were awarded full & open.
On 8/9/24 Marine Corps issued Sources Sought M67854-24-I-0506 for Office of Public Affairs & Communication (OPAC) Support Services due 8/23/24. The opportunity was issued with a 8(a) (8A) set aside with NAICS 541820 (SBA Size Standard $19 Million) and PSC R708.
Primary Contact
Name
Naydeen B. Christian   Profile
Email
naydeen.christian1@usmc.mil
Phone
None

Secondary Contact

Name
Mark R. Sanderson   Profile
Email
mark.sanderson@usmc.mil
Phone
None

Documents

Posted documents for Sources Sought M67854-24-I-0506

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE NAVY > USMC > MARCOR SYSCOM > COMMANDER
FPDS Organization Code
1700-M67854
Source Organization Code
500038568
Last Updated
Sept. 7, 2024
Last Updated By
mark.sanderson@usmc.mil
Archive Date
Sept. 7, 2024