Army - Army Reserve Communications Support Services - MRAS

The U.S. General Services Administration (GSA), on behalf of the Army, is conducting market research to assess capabilities related to providing comprehensive communications support services for the Office of the Chief Army Reserve (OCAR) and the U.S. Army Reserve Command. This initiative aims to enhance the Army Reserve's communication strategies, ensuring effective dissemination of information both internally and externally. The overarching goal is to support OCAR's vision for the future by fostering robust communication channels that engage soldiers, families, public stakeholders, and Congressional audiences.

The contract requires a non-personal services approach where the selected contractor will be responsible for supplying all necessary personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items needed to deliver high-quality communications support. The scope of work includes coordinating administrative support for national outreach programs and ambassador initiatives. Additionally, contractors are tasked with managing research tasks and producing content for Army Reserve publications as well as traditional and social media platforms.

Key objectives include providing strategic communications expertise in areas such as community outreach and public relations while also supporting family programs through graphic branding design across various media formats. Contractors will be expected to develop executive-level communication products including speeches and briefing cards while maintaining consistent messaging through social media platforms like Twitter, Facebook, YouTube, Instagram among others.

The period of performance for this contract is structured over a base year of 12 months with four additional 12-month option periods available. Quality control remains a critical component; hence contractors must devise a Quality Control Program (QCP) that ensures all tasks are executed at or above established standards outlined in the Performance Requirements Summary (PRS). This program should document methods used for maintaining quality across all deliverables.